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Dynamics of Digital Marketing and Consumer Buying Behavior: A Quantitative Analysis
16 references·0 citing·46 second hop
Dynamics of Digital Marketing and Consumer Buying Behavior: A Quantitative Analysis (2023)Dynamics of Digital Marketing and Consume…User acceptance and adoption of circular offerings in the fashion sector: Insights from user-generated online reviews (2019)User acceptance and adoption …Purchase decision of generation Y in an online environment (2019)Purchase decision of generati…The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)The influence of eWOM in soci…Perceived derived attributes of online customer reviews (2015)Perceived derived attributes …Vacationers and eWOM: Who Posts, and Why, Where, and What? 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References

  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2003Social Research Methods2,543 cited
  • 2004The future of competition: co-creating unique value with customers2,174 cited
  • 2007Word of mouth communication within online communities: Conceptualizing the online social network1,661 cited
  • 1999Race, Socioeconomic Status, and Health The Added Effects of Racism and Discrimination1,521 cited
  • 2009Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations1,284 cited
  • 2016The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption1,188 cited
  • 1998Word of mouth: understanding and managing referral marketing916 cited
  • 2010Marketing metrics: the definitive guide to measuring marketing performance527 cited
  • 2010Vacationers and eWOM: Who Posts, and Why, Where, and What?521 cited
  • 2008How Consumers Evaluate eWOM (Electronic Word-of-Mouth) Messages480 cited
  • 1999Introduction to consumer value420 cited
  • 2008Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing337 cited
  • 2015Perceived derived attributes of online customer reviews220 cited

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  • 2019Purchase decision of generation Y in an online environment172 cited
  • 2019User acceptance and adoption of circular offerings in the fashion sector: Insights from user-generated online reviews122 cited
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