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Can whimsically cute packaging overcome young consumer product unfamiliarity?
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Can whimsically cute packaging overcome young consumer product unfamiliarity? (2023)Can whimsically cute packaging overcome y…The 3 C's of anthropomorphism: Connection, comprehension, and competition (2019)The 3 C's of anthropomorphism…Humanizing Products with Handwritten Typefaces (2018)Humanizing Products with Hand…Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads (2018)Do ads that tell a story alwa…Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations (2017)Consumer response to packagin…Bridging the communication gap between Generation Y and the Baby Boomer generation (2017)Bridging the communication ga…“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption (2014)“So Cute I Could Eat It Up”: …The impact of storytelling on the consumer brand experience: The case of a firm-originated story (2012)The impact of storytelling on…Measuring psychographics to assess purchase intention and willingness to pay (2012)Measuring psychographics to a…How Naive Theories Drive Opposing Inferences from the Same Information (2012)How Naive Theories Drive Oppo…Die angeborenen Formen möglicher Erfahrung (2010)Die angeborenen Formen möglic…SPOKES-CHARACTERS : Creating Character Trust and Positive Brand Attitudes (2004)SPOKES-CHARACTERS : Creating …Impression Management using Typeface Design (2004)Impression Management using T…The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience (2003)The Communicative Power of Pr…Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Measuring the Hedonic and Uti…Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality (1994)Extrinsic and Intrinsic Cue E…Gestalt theory. 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References

  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
  • 2010Die angeborenen Formen möglicher Erfahrung1,122 cited
  • 2017Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations493 cited
  • 2003The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience488 cited
  • 2004Impression Management using Typeface Design355 cited
  • 2012The impact of storytelling on the consumer brand experience: The case of a firm-originated story324 cited
  • 2014“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption277 cited
  • 2012Measuring psychographics to assess purchase intention and willingness to pay227 cited
  • 2004SPOKES-CHARACTERS : Creating Character Trust and Positive Brand Attitudes198 cited
  • 1938Gestalt theory.168 cited
  • 2018Humanizing Products with Handwritten Typefaces162 cited
  • 2017Bridging the communication gap between Generation Y and the Baby Boomer generation156 cited
  • 2018Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads154 cited

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  • 2012How Naive Theories Drive Opposing Inferences from the Same Information154 cited
  • 2019The 3 C's of anthropomorphism: Connection, comprehension, and competition120 cited
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