SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Role of Celebrity Endorsement on Impulse Buying Behavior with Customer Loyalty as a Moderating in the E-Commerce Industry
16 references·1 citing·40 second hop
The Role of Celebrity Endorsement on Impulse Buying Behavior with Customer Loyalty as a Moderating in the E-Commerce Industry (2023)The Role of Celebrity Endorsement on Impu…Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods (2017)Mirror, mirror on the wall: a…Celebrity endorsements: a literature review and research agenda (2016)Celebrity endorsements: a lit…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…Celebrity endorsement, brand credibility and brand equity (2011)Celebrity endorsement, brand …Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (2006)Advertising, Promotion, and O…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Impulse buying: Modeling its precursors (1998)Impulse buying: Modeling its …Impulse buying: Modeling its precursors (1998)Impulse buying: Modeling its …Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)Advertising Exposure, Loyalty…The Buying Impulse (1987)The Buying ImpulseImpulsive consumer buying as a result of emotions (1982)Impulsive consumer buying as …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A description of the affective quality attributed to environments. (1980)A description of the affectiv…An approach to environmental psychology (1974)An approach to environmental …The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior (2024)The mediating role of custome…Scales for the measurement of ethos (1966)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Advances in Consumer Research (2025)Interpersonal Diagnosis of Personality (1957)Evidence for a three-factor theory of emotions (1977)Affect Grid: A single-item scale of pleasure and arousal. (1989)Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience (1991)A model of destination branding: Integrating the concepts of the branding and destination image (2010)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Information Technology: Toward A Unified View1 (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM (2019)A General Approach to Confirmatory Maximum Likelihood Factor Analysis (1969)Intraclass Reliability Estimates: Testing Structural Assumptions (1974)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)Possessions and the Extended Self (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Congruency of scent and music as a driver of in-store evaluations and behavior (2001)The Influence of Culture on Consumer Impulsive Buying Behavior (2002)When to use and how to report the results of PLS-SEM (2018)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Cognitive, Affective, and Attribute Bases of the Satisfaction Response (1993)Core affect and the psychological construction of emotion. (2003)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)19,111 cited
  • 1998The partial least squares approach for structural equation modeling.12,728 cited
  • 1974An approach to environmental psychology7,295 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 2017Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods2,712 cited
  • 1987The Buying Impulse2,102 cited
  • 1998Impulse buying: Modeling its precursors1,401 cited
  • 1980A description of the affective quality attributed to environments.1,282 cited
  • 1998Impulse buying: Modeling its precursors895 cited
  • 2011Celebrity endorsement, brand credibility and brand equity787 cited
  • 2006Advertising, Promotion, and Other Aspects of Integrated Marketing Communications591 cited
  • 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice567 cited
  • 2016Celebrity endorsements: a literature review and research agenda

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

514 cited
  • 1982Impulsive consumer buying as a result of emotions495 cited
  • Cited by

    • 2024The mediating role of customer loyalty on the effect of celebrity endorsement to impulse buying behavior5 cited