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Metaverse in marketing and logistics: the state of the art and the path forward

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References

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2023Metaverse as a disruptive technology revolutionising tourism management and marketing922 cited
2022Metaverse marketing: How the metaverse will shape the future of consumer research and practice902 cited
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2021Advertising in the Metaverse: Research Agenda645 cited
2020Managing the digital supply chain: The role of smart technologies606 cited
2023Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation578 cited
2013Sensory marketing, embodiment, and grounded cognition: A review and introduction

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552 cited

2005Eliciting Informative Feedback: The Peer-Prediction Method507 cited

2023Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?408 cited

Cited by

2025Metaverse technology in sustainable supply chain management: Experimental findings33 cited
2024Metaverse in financial industry: Use cases, value, and challenges12 cited
2024Indulging in virtual luxuries: unveiling the allure of impulse buying in metaverse9 cited
2024Metaverse: The Future for Immersive Logistics and International Business Education8 cited
2024Towards a Metaverse Shopping Revolution: A Mixed-Method Study on Factors Influencing Consumers' Intentions to Adopt Metaverse as Shopping Marketplace7 cited
2024MV ‐ QUAL : A tool for understanding decisions to purchase virtual products in the metaverse7 cited
2025Navigating the metaverse: unravelling employees’ sentiments and satisfaction from metaverse-based training reviews1 cited