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SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age
16 references·2 citing·40 second hop
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age (2023)SDL/ELM-informed brand co-creation and en…Service-dominant logic 2025 (2016)Service-dominant logic 2025Customer engagement: the construct, antecedents, and consequences (2016)Customer engagement: the cons…Competitive Advantage through Engagement (2015)Competitive Advantage through…Common Method Bias in PLS-SEM (2015)Common Method Bias in PLS-SEMValue co-creation: concept and measurement (2014)Value co-creation: concept an…The Role of Customer Engagement Behavior in Value Co-Creation (2014)The Role of Customer Engageme…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Structural Equation Modeling With AMOS (2013)Structural Equation Modeling …Exploring customer brand engagement: definition and themes (2011)Exploring customer brand enga…Customer Engagement (2011)Customer EngagementCo-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Understanding customer brand engagement through service environment: a multilevel analysis (2023)Understanding customer brand …Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions (2023)Investigating metaverse marke…Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 2015Common Method Bias in PLS-SEM10,154 cited
  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 2011Customer Engagement3,657 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 1986The Elaboration Likelihood Model of Persuasion3,202 cited
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  • 2014The Role of Customer Engagement Behavior in Value Co-Creation1,219 cited
  • 2014Value co-creation: concept and measurement1,218 cited
  • 2015Competitive Advantage through Engagement1,182 cited
  • 2013

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Structural Equation Modeling With AMOS
1,154 cited

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  • 2023Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions135 cited
  • 2023Understanding customer brand engagement through service environment: a multilevel analysis12 cited