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Evaluating Military Use of Social Media for Political Branding during Online Firestorms: An Analysis of the Afghan Troops Withdrawal
16 references·0 citing·38 second hop
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References

  • 2005Three Approaches to Qualitative Content Analysis44,511 cited
  • 1990The consequences of modernity19,342 cited
  • 1993Risk Society: Towards a New Modernity9,217 cited
  • 2016Social Research Methods4,445 cited
  • 1999The Third Way: The Renewal of Social Democracy3,170 cited
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  • 1992Media Images and the Social Construction of Reality1,423 cited
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  • 2013Understanding online firestorms: Negative word-of-mouth dynamics in social media networks554 cited
  • 2000Handbook of political marketing449 cited
  • 1961The Effectiveness of Supportive and Refutational Defenses in Immunizing and Restoring Beliefs Against Persuasion405 cited
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  • 2020‘To trust or not to trust’: The impact of social media influencers on the reputation of corporate brands in crisis220 cited
  • 20162016 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM)201 cited

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1994
The marketing of the president: political marketing as campaign strategy
192 cited

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