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Effect of green advertising attitude on collectivist consumer behavior: an integrative approach
16 references·3 citing·41 second hop
Effect of green advertising attitude on collectivist consumer behavior: an integrative approach (2023)Effect of green advertising attitude on c…Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Assessing measurement model q…Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling (2017)Bridging Design and Behaviora…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)Greenwash and Green Trust: Th…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…Response Rates and Responsiveness for Surveys, Standards, and the Journal (2008)Response Rates and Responsive…Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products (2006)Avoiding Green Marketing Myop…The Measurement of Word-of-Mouth Communication and an Investigation of Service Quality and Customer Commitment As Potential Antecedents (2001)The Measurement of Word-of-Mo…The Effect of Brand Attitude and Brand Image on Brand Equity (2001)The Effect of Brand Attitude …Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands (2000)The Impact of Corporate Credi…Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)Use of partial least squares …The theory of planned behavior (1991)The theory of planned behaviorAn Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)An Updated Paradigm for Scale…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Theory of Social Comparison Processes (1954)A Theory of Social Comparison…The role of green influencers on users' green consumption intention: an empirical study from China and Pakistan (2024)The role of green influencers…Integrating eco‐labeling and green advertising in achieving Sustainable Development Goal 12 (2024)Integrating eco‐labeling and …Green branding in fast fashion: examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception (2024)Green branding in fast fashio…Significance tests and goodness of fit in the analysis of covariance structures. 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  • 2017

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Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling
1,023 cited
  • 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products728 cited
  • 2001The Effect of Brand Attitude and Brand Image on Brand Equity667 cited
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    • 2024Green branding in fast fashion: examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception29 cited
    • 2024Integrating eco‐labeling and green advertising in achieving Sustainable Development Goal 1213 cited
    • 2024The role of green influencers on users' green consumption intention: an empirical study from China and Pakistan13 cited