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Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry
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References

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  • 1980Attribution Theory and Research2,648 cited
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  • 2020Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

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813 cited
  • 2000Charitable programs and the retailer: do they mix?809 cited
  • 2006Narratives and Cancer Communication682 cited
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