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EFFECT OF LIVE STREAMING E-COMMERCE IN BUILDING CUSTOMER TRUST AND CUSTOMER ENGAGEMENT (STUDY ON TOKOPEDIA CONSUMERS)
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EFFECT OF LIVE STREAMING E-COMMERCE IN BUILDING CUSTOMER TRUST AND CUSTOMER ENGAGEMENT (STUDY ON TOKOPEDIA CONSUMERS) (2022)EFFECT OF LIVE STREAMING E-COMMERCE IN BU…Social presence, trust, and social commerce purchase intention: An empirical research (2015)Social presence, trust, and s…Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Customer engagement, buyer‐seller relationships, and social media (2012)Customer engagement, buyer‐se…Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Research Methods for Business (2007)Research Methods for BusinessPengantar psikologi umum (2004)Pengantar psikologi umumConsumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services (2004)Consumer trust in B2C e-Comme…Trust and e-commerce: a study of consumer perceptions (2003)Trust and e-commerce: a study…Strategi Belajar Mengajar (2002)Strategi Belajar MengajarEvidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior (2002)Evidence of the effect of tru…Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Frictionless Commerce? 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References

  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,090 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,649 cited
  • 2007Research Methods for Business3,657 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,640 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,416 cited
  • 2000Frictionless Commerce? A Comparison of Internet and Conventional Retailers2,478 cited
  • 2002Strategi Belajar Mengajar2,357 cited
  • 2002Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior2,256 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,207 cited
  • 2004Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services2,081 cited
  • 2004Pengantar psikologi umum1,663 cited
  • 1999Electronic Commerce: A Managerial Perspective1,605 cited
  • 1978Innovativeness: The Concept and Its Measurement1,549 cited
  • 2012Customer engagement, buyer‐seller relationships, and social media1,440 cited
  • 2015Social presence, trust, and social commerce purchase intention: An empirical research

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1,110 cited
  • 2003Trust and e-commerce: a study of consumer perceptions1,069 cited
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