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Legacy transmission through fashion films: Visual and narrative brand heritage integration
16 references·0 citing·51 second hop
Legacy transmission through fashion films: Visual and narrative brand heritage integration (2023)Legacy transmission through fashion films…Brand heritage as a temporal perception: conceptualisation, measure and consequences (2019)Brand heritage as a temporal …Cognitive outcomes of brand heritage: A signaling perspective (2018)Cognitive outcomes of brand h…What is a luxury brand? A new definition and review of the literature (2017)What is a luxury brand? A new…Reviving sleeping beauty brands by rearticulating brand heritage (2016)Reviving sleeping beauty bran…Emphasizing brand heritage: Does it work? And how? (2015)Emphasizing brand heritage: D…Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry (2014)Managing heritage brands: A s…Fashion brands: branding style from Armani to Zara (2013)Fashion brands: branding styl…100 Years of the Fashion Film: Frameworks and Histories (2013)100 Years of the Fashion Film…The impact of brand heritage on customer perceived value (2012)The impact of brand heritage …The Luxury Strategy (2011)The Luxury StrategyOperationalising brand heritage and cultural heritage (2011)Operationalising brand herita…Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry (2011)Drivers and Outcomes of Brand…Sustaining the luxury brand on the Internet (2009)Sustaining the luxury brand o…Luxury Fashion Branding (2007)Luxury Fashion BrandingCorporate brands with a heritage (2007)Corporate brands with a herit…Trust, Inequality and Ethnic Heterogeneity (2006)Trust, Inequality and Ethnic …Case Study Research: Design and Methods (1984)Qualitative Data Analysis (2008)Building theories from case study research (2009)Sense of Place (2013)Authenticity in branding – exploring antecedents and consequences of brand authenticity (2017)Why Do Brands Cause Trouble? 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Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)Corporate identity, corporate branding and corporate reputations (2012)Effects of advertising-evoked vicarious nostalgia on brand heritage (2012)Brand authenticity: An integrative framework and measurement scale (2014)Possessions and the Extended Self (1988)The Theory of the Leisure Class (2009)The Structure of Scientific Revolutions (2017)Moments of luxury: Hedonic escapism as a luxury experience (2019)Customers’ motivation to engage with luxury brands on social media (2020)Sustainability and social media communication: How consumers respond to marketing efforts of luxury and non-luxury fashion brands (2020)Building Strong Brands (1995)Using PLS path modeling in new technology research: updated guidelines (2016)Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility (2020)Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust (2020)The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions (2021)Does Social Capital Have an Economic Payoff? A Cross-Country Investigation (1997)Bowling alone (2000)Bowling alone: the collapse and revival of American community (2000)E Pluribus Unum : Diversity and Community in the Twenty‐first Century The 2006 Johan Skytte Prize Lecture (2007)Place attachment: How far have we come in the last 40 years? (2010)How General Is Trust in “Most People”? Solving the Radius of Trust Problem (2011)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Examining the relationships between e-WOM, consumer ethnocentrism and brand equity (2020)Corporate social responsibility and disruptive innovation: The moderating effects of environmental turbulence (2021)The specificity of luxury management: Turning marketing upside down (2009)Antecedents of luxury brand purchase intention (2011)Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets (2012)
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References

  • 2017What is a luxury brand? A new definition and review of the literature685 cited
  • 2007Corporate brands with a heritage585 cited
  • 2006Trust, Inequality and Ethnic Heterogeneity437 cited
  • 2009Sustaining the luxury brand on the Internet304 cited
  • 2011Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry206 cited
  • 2015Emphasizing brand heritage: Does it work? And how?191 cited
  • 2011Operationalising brand heritage and cultural heritage184 cited
  • 2018Cognitive outcomes of brand heritage: A signaling perspective168 cited
  • 2014Managing heritage brands: A study of the sacralization of heritage stores in the luxury industry139 cited
  • 2013Fashion brands: branding style from Armani to Zara118 cited
  • 2007Luxury Fashion Branding106 cited
  • 2016Reviving sleeping beauty brands by rearticulating brand heritage104 cited
  • 2011The Luxury Strategy96 cited
  • 2012The impact of brand heritage on customer perceived value85 cited
  • 2019Brand heritage as a temporal perception: conceptualisation, measure and consequences74 cited
  • 2013

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100 Years of the Fashion Film: Frameworks and Histories
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