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Packaging journey from retail to home: how the meaning of sustainability for colour transforms
16 references·1 citing·57 second hop
Packaging journey from retail to home: how the meaning of sustainability for colour transforms (2023)Packaging journey from retail to home: ho…Sustainable Marketing: Market-Driving, Not Market-Driven (2020)Sustainable Marketing: Market…Consumers’ response to environmentally-friendly food packaging - A systematic review (2020)Consumers’ response to enviro…Culture and the Consumer Journey (2019)Culture and the Consumer Jour…A consumer definition of eco-friendly packaging (2019)A consumer definition of eco-…Consumer attitudes towards biobased packaging – A cross-cultural comparative study (2018)Consumer attitudes towards bi…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Consumer Perceptions of Food Packaging: Contributing to or Counteracting Environmentally Sustainable Development? (2015)Consumer Perceptions of Food …Communicating packaging eco-friendliness (2015)Communicating packaging eco-f…The influence of visual packaging design on perceived food product quality, value, and brand preference (2013)The influence of visual packa…The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making (2009)The Interplay among Category …Service Design for Experience-Centric Services (2009)Service Design for Experience…A Qualitative Framework for Collecting and Analyzing Data in Focus Group Research (2009)A Qualitative Framework for C…Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design (2007)Visual influence on in-store …The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…Impact of color on marketing (2006)Impact of color on marketingManaging Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences (2000)Managing Images in Different …Recycle signs and recycling shopping behaviour in retail stores (2025)Recycle signs and recycling s…How Advertising Works: What Do We Really Know? 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References

  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 2009A Qualitative Framework for Collecting and Analyzing Data in Focus Group Research1,773 cited
  • 2009Service Design for Experience-Centric Services961 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
  • 2006Impact of color on marketing597 cited
  • 2009The Interplay among Category Characteristics, Customer Characteristics, and Customer Activities on in-Store Decision Making529 cited
  • 2020Consumers’ response to environmentally-friendly food packaging - A systematic review456 cited
  • 2020Sustainable Marketing: Market-Driving, Not Market-Driven349 cited
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  • 2007Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design319 cited
  • 2015Consumer Perceptions of Food Packaging: Contributing to or Counteracting Environmentally Sustainable Development?310 cited
  • 2015Communicating packaging eco-friendliness263 cited
  • 2018Consumer attitudes towards biobased packaging – A cross-cultural comparative study257 cited

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  • 2013The influence of visual packaging design on perceived food product quality, value, and brand preference252 cited
  • 2019Culture and the Consumer Journey231 cited
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    • 2025Recycle signs and recycling shopping behaviour in retail stores8 cited