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Rethinking the role of uncertainty and risk in Marketing
16 references·0 citing·45 second hop
Rethinking the role of uncertainty and risk in Marketing (2023)Rethinking the role of uncertainty and ri…The digital transformation of business. Towards the datafication of the relationship with customers (2020)The digital transformation of…The future of marketing (2019)The future of marketingHow artificial intelligence will change the future of marketing (2019)How artificial intelligence w…Ecological Rationality: Fast-and-Frugal Heuristics for Managerial Decision Making under Uncertainty (2019)Ecological Rationality: Fast-…Artificial Intelligence in Advertising (2018)Artificial Intelligence in Ad…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…Big data analytics and firm performance: Effects of dynamic capabilities (2016)Big data analytics and firm p…Risk, uncertainty, and heuristics (2014)Risk, uncertainty, and heuris…Performance implications of deploying marketing analytics (2012)Performance implications of d…Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Building Better Causal Theori…Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective (2010)Resistance to Brand Switching…Using Qualitative Comparative Analysis to Study Causal Order (2008)Using Qualitative Comparative…Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right” (2008)Instant Customer Base Analysi…Using Qualitative Comparative Analysis in Strategic Management Research (2007)Using Qualitative Comparative…Competing on analytics: the new science of winning (2007)Competing on analytics: the n…A set-theoretic approach to organizational configurations (2007)A set-theoretic approach to o…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Theory of Industrial Organization (1988)Crises and Crisis Management: Integration, Interpretation, and Research Development (2016)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)2 How Actors Change Institutions: Towards a Theory of Institutional Entrepreneurship (2009)Set-Theoretic Methods for the Social Sciences (2012)Review of Psychometric theory (2nd ed.). 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References

  • 2011Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research6,095 cited
  • 2019How artificial intelligence will change the future of marketing3,472 cited
  • 2016Big data analytics and firm performance: Effects of dynamic capabilities2,466 cited
  • 2007A set-theoretic approach to organizational configurations2,238 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2007Competing on analytics: the new science of winning941 cited
  • 2010Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective571 cited
  • 2018Artificial Intelligence in Advertising532 cited
  • 2019The future of marketing494 cited
  • 2007Using Qualitative Comparative Analysis in Strategic Management Research399 cited
  • 2014Risk, uncertainty, and heuristics335 cited
  • 2008Using Qualitative Comparative Analysis to Study Causal Order249 cited
  • 2019Ecological Rationality: Fast-and-Frugal Heuristics for Managerial Decision Making under Uncertainty236 cited
  • 2020The digital transformation of business. Towards the datafication of the relationship with customers221 cited
  • 2012Performance implications of deploying marketing analytics

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210 cited
  • 2008Instant Customer Base Analysis: Managerial Heuristics Often “Get It Right”198 cited
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