SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The impact of moderately incongruent rap music endorsers on luxury brand personality and brand coolness
16 references·0 citing·51 second hop
The impact of moderately incongruent rap music endorsers on luxury brand personality and brand coolness (2023)The impact of moderately incongruent rap …New forms of luxury consumption in the sharing economy (2021)New forms of luxury consumpti…Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram (2020)Luxury brands and social medi…When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing (2019)When luxury brands meet China…Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework (2019)Fifty years of celebrity endo…Brand Coolness (2019)Brand CoolnessConsumer, brand, celebrity: Which congruency produces effective celebrity endorsements? (2017)Consumer, brand, celebrity: W…Values associated with luxury brand consumption and the role of gender (2016)Values associated with luxury…The effectiveness of celebrity endorsements: a meta-analysis (2016)The effectiveness of celebrit…What Makes Things Cool? How Autonomy Influences Perceived Coolness (2014)What Makes Things Cool? How A…Dimensions of Luxury Brand Personality: Scale Development and Validation (2014)Dimensions of Luxury Brand Pe…Brand personality: A meta-analytic review of antecedents and consequences (2013)Brand personality: A meta-ana…Celebrities in Advertising: Looking for Congruence or Likability? (2012)Celebrities in Advertising: L…Measuring perceived brand luxury: An evaluation of the BLI scale (2009)Measuring perceived brand lux…The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement (2008)The Impact of Celebrity–Produ…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Practical Meta-Analysis (2000)Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions (2015)On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and Competence (2015)The impact of brand personality on consumer behavior: the role of brand love (2018)Conflict, arousal, and curiosity. (1960)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness (2015)Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement (2017)The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Principles and Practice of Structural Equation Modeling (1998)Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure (2020)More than meets the eye: The functional components underlying influencer marketing (2020)Behavioral Study of obedience. (1963)The Social Self: On Being the Same and Different at the Same Time (1991)Rethinking individualism and collectivism: Evaluation of theoretical assumptions and meta-analyses. (2002)Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy (2018)The Positive Effect of Not Following Others on Social Media (2020)The theory of planned behavior (1991)Bias in meta-analysis detected by a simple, graphical test (1997)Quantifying heterogeneity in a meta‐analysis (2002)The future of social media in marketing (2019)The art of writing literature review: What do we know and what do we need to know? (2020)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper (2017)The consumer behavior of luxury goods: a review and research agenda (2020)Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty (2023)The Handbook of Social Psychology (1969)Possessions and the Extended Self (1988)Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong (2020)“Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy (2021)A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity (2020)Brand authenticity: 25 Years of research (2021)Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance (2024)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)
this work references cited by second hop

References

  • 1997Dimensions of Brand Personality5,056 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 2016The effectiveness of celebrity endorsements: a meta-analysis599 cited
  • 2012Celebrities in Advertising: Looking for Congruence or Likability?356 cited
  • 2008The Impact of Celebrity–Product Incongruence on the Effectiveness of Product Endorsement279 cited
  • 2014What Makes Things Cool? How Autonomy Influences Perceived Coolness275 cited
  • 2019Brand Coolness271 cited
  • 2019Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy framework247 cited
  • 2016Values associated with luxury brand consumption and the role of gender226 cited
  • 2013Brand personality: A meta-analytic review of antecedents and consequences204 cited
  • 2009Measuring perceived brand luxury: An evaluation of the BLI scale199 cited
  • 2014Dimensions of Luxury Brand Personality: Scale Development and Validation164 cited
  • 2017Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?145 cited
  • 2021New forms of luxury consumption in the sharing economy124 cited
  • 2020Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

122 cited
  • 2019When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing96 cited
  • Cited by

    No citing works inside the corpus for this window.