References

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• 1985Mental Accounting and Consumer Choice4,875 cited
• 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 2007The concept of perceived value: a systematic review of the research1,272 cited
• 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
• 1998The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions994 cited
• 2000The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value803 cited
• 2017Attention by design: Using attention checks to detect inattentive respondents and improve data quality521 cited
• 2011Examining the role of advertising and sales promotions in brand equity creation491 cited
• 2003Conceptualising 'value for the customer': an attributional, structural and dispositional analysis387 cited
• 1993How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value311 cited
• 1999When Do Price Promotions Affect Pretrial Brand Evaluations?292 cited