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Internal Branding of a University Business Through Building and Gaining from Employee-Based Brand Equity
16 references·0 citing·46 second hop
Internal Branding of a University Business Through Building and Gaining from Employee-Based Brand Equity (2023)Internal Branding of a University Busines…Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Partial Least Squares Structu…University brand image as competitive advantage: a two-country study (2018)University brand image as com…Partial Least Squares Strukturgleichungsmodellierung (2017)Partial Least Squares Struktu…The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour (2016)The importance of employee br…Mediation analysis in partial least squares path modeling (2016)Mediation analysis in partial…Internal branding process: Exploring the role of mediators in top management's leadership–commitment relationship (2016)Internal branding process: Ex…Talented people and strong brands: The contribution of human capital and brand equity to firm value (2014)Talented people and strong br…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…“That's not my job”: Exploring the employee perspective in the development of brand ambassadors (2013)“That's not my job”: Explorin…Internal branding process: key mechanisms, outcomes and moderating factors (2011)Internal branding process: ke…Brand equity in higher education (2011)Brand equity in higher educat…Building and measuring employee‐based brand equity (2010)Building and measuring employ…Employee Based Brand Equity: A Third Perspective (2009)Employee Based Brand Equity: …Employees' commitment to brands in the service sector: Luxury hotel chains in Thailand (2008)Employees' commitment to bran…Social Exchange Theory: An Interdisciplinary Review (2005)Social Exchange Theory: An In…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Building Strong Brands (1995)The Reality of Brands: (1998)Brands and Branding: Research Findings and Future Priorities (2006)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Firm Resources and Sustained Competitive Advantage (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Firm resources and sustained competitive advantage (2004)Job Satisfaction, Organizational Commitment and Job Involvement: The Mediating Role of Job Involvement (2018)Digital transformation: A multidisciplinary reflection and research agenda (2019)Effective customer journey design: consumers’ conception, measurement, and consequences (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Scale Development : Theory and Applications (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Management of Permanent Change (2014)On the relationships among brand experience, hedonic emotions, and brand equity (2015)Retaining hotel employees as internal customers: Effect of organizational commitment on attitudinal and behavioral loyalty of employees (2018)Communication and Control Processes in the Delivery of Service Quality (1988)A review and meta-analysis of the antecedents, correlates, and consequences of organizational commitment. 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(1965)Antecedents and consequences of employee engagement (2006)Perceived Organizational Support: A Meta-Analytic Evaluation of Organizational Support Theory (2015)Social Exchange Theory: A Critical Review with Theoretical Remedies (2017)Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 (2000)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (2021)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research (2017)How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM (2019)Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation (2021)
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References

  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling43,453 cited
  • 2021Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R12,794 cited
  • 2005Social Exchange Theory: An Interdisciplinary Review10,714 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,262 cited
  • 2016Mediation analysis in partial least squares path modeling2,627 cited
  • 2017Partial Least Squares Strukturgleichungsmodellierung1,359 cited
  • 2010Building and measuring employee‐based brand equity375 cited
  • 2011Internal branding process: key mechanisms, outcomes and moderating factors356 cited
  • 2014Talented people and strong brands: The contribution of human capital and brand equity to firm value232 cited
  • 2008Employees' commitment to brands in the service sector: Luxury hotel chains in Thailand218 cited
  • 2011Brand equity in higher education209 cited
  • 2009Employee Based Brand Equity: A Third Perspective198 cited
  • 2016Internal branding process: Exploring the role of mediators in top management's leadership–commitment relationship185 cited
  • 2013“That's not my job”: Exploring the employee perspective in the development of brand ambassadors167 cited

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2016
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
162 cited
  • 2018University brand image as competitive advantage: a two-country study152 cited
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