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Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
16 references·4 citing·49 second hop
Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience (2023)Multirooming: generating e-satisfaction t…New frontiers and future directions in interactive marketing: Inaugural Editorial (2021)New frontiers and future dire…Consumer decision‐making in omnichannel retailing: Literature review and future research agenda (2020)Consumer decision‐making in o…Mobile food ordering apps: An empirical study of the factors affecting customer e-satisfaction and continued intention to reuse (2019)Mobile food ordering apps: An…Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach (2019)Conceptualization of omnichan…Creating Effective Online Customer Experiences (2018)Creating Effective Online Cus…Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases? (2018)Antecedents and Consequences …The Showrooming Phenomenon: It's More than Just about Price (2017)The Showrooming Phenomenon: I…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Mobile Shopper Marketing: Key Issues, Current Insights, and Future Research Avenues (2016)Mobile Shopper Marketing: Key…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Common Method Bias in PLS-SEM (2015)Common Method Bias in PLS-SEMCommon Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Common Method Bias in Marketi…E-satisfaction: an initial examination (2000)E-satisfaction: an initial ex…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Self-Reports in Organizational Research: Problems and Prospects (1986)Self-Reports in Organizationa…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…Reassessing customer trust and privacy concerns in omnichannel customer experience (2024)Reassessing customer trust an…Integrating or tailoring? Optimizing touchpoints for enhanced omnichannel customer experience (2024)Integrating or tailoring? Opt…Evaluating customer perspectives on omnichannel shopping satisfaction in the fashion retail sector (2024)Evaluating customer perspecti…A study on driving factors for enhancing financial performance and customer-centricity through digital banking (2024)A study on driving factors fo…Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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(2001)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)User Acceptance of Information Technology: Toward A Unified View1 (2003)Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic (2020)‘Okay google, what about my privacy?’: User's privacy perceptions and acceptance of voice based digital assistants (2021)The value proposition of food delivery apps from the perspective of theory of consumption value (2021)Confronting the Challenges of Participatory Culture: Media Education for the 21st Century (2006)Fandom and/as labor (2014)Platform Revolution: How Networked Markets Are Transforming the Economy--and How to Make Them Work for You (2016)“I want to be as trendy as influencers” – how “fear of missing out” leads to buying intention for products endorsed by social media influencers (2021)Perceived authenticity of social media influencers: scale development and validation (2021)Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style (2022)Possessions and the Extended Self (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? 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References

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  • 2018Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?

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331 cited
  • 2017The Showrooming Phenomenon: It's More than Just about Price321 cited
  • Cited by

    • 2024A study on driving factors for enhancing financial performance and customer-centricity through digital banking26 cited
    • 2024Evaluating customer perspectives on omnichannel shopping satisfaction in the fashion retail sector19 cited
    • 2024Reassessing customer trust and privacy concerns in omnichannel customer experience15 cited
    • 2024Integrating or tailoring? Optimizing touchpoints for enhanced omnichannel customer experience13 cited