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PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN MAKANAN PADA DESTINASI KULINER HALAL DI SOLO RAYA

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References

2019Metode penelitian untuk bisnis: Pendekatan pengembangan-keahlian486 cited
2014The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y470 cited
2013How ‘social’ are social media? A cross-cultural comparison of online and offline purchase decision influences297 cited
2020The Effect of Social Media Usage Characteristics on e-WOM, Trust, and Brand Equity: Focusing on Users of Airline Social Media190 cited
2019Impact of Brand Awareness and Social Media Content Marketing on Consumer Purchase Decision168 cited
2022The effect of social media marketing on brand trust, brand equity and brand loyalty152 cited
2020An integrated model of brand experience and brand love for halal brands: survey of halal fast food consumers in Malaysia89 cited
2021An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction62 cited
2020Effects of E-Marketing and Social Media Marketing on E-commerce Shopping Decisions40 cited
2020Intention to buy, interactive marketing, and online purchase decisions25 cited
2023PENGARUH INOVASI PRODUK, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR12 cited

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2024Pengaruh Kualitas Produk, Kualitas Layanan dan Social Media Marketing Terhadap Keputusan Pembelian5 cited

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