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Acting like an interpersonal relationship: Cobrand anthropomorphism increases product evaluation and purchase intention
16 references·1 citing·49 second hopsampled
Acting like an interpersonal relationship: Cobrand anthropomorphism increases product evaluation and purchase intention (2023)Acting like an interpersonal relationship…Who Sees Human? (2010)Who Sees Human?The impact of internal integration and relationship commitment on external integration⋆ (2010)The impact of internal integr…Making sense by making sentient: Effectance motivation increases anthropomorphism. (2010)Making sense by making sentie…On seeing human: A three-factor theory of anthropomorphism. (2007)On seeing human: A three-fact…Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (2007)Is That Car Smiling at Me? Sc…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Comparison processes in social judgment: Mechanisms and consequences. (2003)Comparison processes in socia…Corporate branding and corporate brand performance (2001)Corporate branding and corpor…The nature of interfirm partnering in supply chain management (2000)The nature of interfirm partn…Signaling Unobservable Product Quality through a Brand Ally (1999)Signaling Unobservable Produc…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context (1996)Brand familiarity and confide…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Relationships between Provide…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Culturally mixed co-branding product framing in China: the role of cultural sensitivity, product quality, and purchase probability (2024)Culturally mixed co-branding …The psychology of interpersonal relations. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2007On seeing human: A three-factor theory of anthropomorphism.4,051 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations1,895 cited
  • 2003Comparison processes in social judgment: Mechanisms and consequences.1,351 cited
  • 2010Who Sees Human?1,225 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products1,076 cited
  • 1999Signaling Unobservable Product Quality through a Brand Ally964 cited
  • 2001Corporate branding and corporate brand performance897 cited
  • 2010The impact of internal integration and relationship commitment on external integration⋆813 cited
  • 1996Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

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641 cited
  • 2000The nature of interfirm partnering in supply chain management638 cited
  • 2010Making sense by making sentient: Effectance motivation increases anthropomorphism.585 cited
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    • 2024Culturally mixed co-branding product framing in China: the role of cultural sensitivity, product quality, and purchase probability12 cited