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Linking green perceived value and green brand loyalty: a mediated moderation analysis of green brand attachment, green self-image congruity, and green conspicuous consumption
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Linking green perceived value and green brand loyalty: a mediated moderation analysis of green brand attachment, green self-image congruity, and green conspicuous consumption (2023)Linking green perceived value and green b…Willingness to pay more for green products: A critical challenge for Gen Z (2023)Willingness to pay more for g…The role of technology innovation, renewable energy and globalization in reducing environmental degradation in Pakistan: A step towards sustainable environment (2021)The role of technology innova…Prevalence and correlates of PTSD and depressive symptoms one month after the outbreak of the COVID-19 epidemic in a sample of home-quarantined Chinese university students (2020)Prevalence and correlates of …The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms (2019)The roles of values and socia…Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism (2019)Social and environmental sust…Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value (2019)Marketing a new generation of…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Green marketing consumer-level theory review: A compendium of applied theories and further research directions (2017)Green marketing consumer-leve…“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)“Green Marketing”: An analysi…Common Method Bias in PLS-SEM (2015)Common Method Bias in PLS-SEMPrinciples and Practice of Structural Equation Modeling (2012)Principles and Practice of St…Enhance green purchase intentions (2012)Enhance green purchase intent…Brand personality of tourist destinations: An application of self-congruity theory (2010)Brand personality of tourist …Exploring consumer status and conspicuous consumption (2004)Exploring consumer status and…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Global Self-Esteem and Specific Self-Esteem: Different Concepts, Different Outcomes (1995)Global Self-Esteem and Specif…Exploring the Interplay Among Environmental Knowledge, Green Purchase Intention, and Pro‐Environmental Behavior in Greenfluencing Scenarios: The Mediating Effect of Self‐Congruity (2025)Exploring the Interplay Among…Going green and staying loyal: how different are generation Z travellers towards green brand loyalty of hotels (2023)Going green and staying loyal…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Concepts and forms of greenwashing: a systematic review (2020)Distinction: A Social Critique of the Judgement of Taste. 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  • 2019The roles of values and social norm on personal norms and pro-environmentally friendly apparel product purchasing behavior: The mediating role of personal norms372 cited

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  • 2023Willingness to pay more for green products: A critical challenge for Gen Z368 cited
  • 2021The role of technology innovation, renewable energy and globalization in reducing environmental degradation in Pakistan: A step towards sustainable environment341 cited
  • 2019Marketing a new generation of bio-plastics products for a circular economy: The role of green self-identity, self-congruity, and perceived value321 cited
  • Cited by

    • 2025Exploring the Interplay Among Environmental Knowledge, Green Purchase Intention, and Pro‐Environmental Behavior in Greenfluencing Scenarios: The Mediating Effect of Self‐Congruity23 cited
    • 2023Going green and staying loyal: how different are generation Z travellers towards green brand loyalty of hotels23 cited