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Interactive Mechanisms to Improve Service Innovation Among Sports Clubs: A Consumer Perspective
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
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  • 2004Co-creation experiences: The next practice in value creation6,502 cited
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  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,536 cited
  • 2002A critical look at technological innovation typology and innovativeness terminology: a literature review3,470 cited
  • 2007Managing the co-creation of value3,467 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

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3,261 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
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