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Effects of Perceived Value and Customer Service on Brand Satisfaction
16 references·1 citing·43 second hop
Effects of Perceived Value and Customer Service on Brand Satisfaction (2023)Effects of Perceived Value and Customer S…Advances in Consumer Research (2025)Advances in Consumer ResearchA new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…The concept of perceived value: a systematic review of the research (2007)The concept of perceived valu…The Evolution of Loyalty Intentions (2006)The Evolution of Loyalty Inte…Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models (2005)Removing the contextual lens:…When Good Brands Do Bad (2004)When Good Brands Do BadBrand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…Service Equity, Satisfaction, and Loyalty: From Transaction-Specific to Cumulative Evaluations (2003)Service Equity, Satisfaction,…Development and Validation of a Brand Trust Scale (2003)Development and Validation of…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Measuring Customer-Perceived Value in Business Markets (2001)Measuring Customer-Perceived …Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Advances in Services Marketing and Management (1995)Advances in Services Marketin…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category (2025)Understanding how perceived v…Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. 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References

  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling43,453 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 2025Advances in Consumer Research13,486 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
  • 1998Brand Equity as a Signaling Phenomenon2,005 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 2004When Good Brands Do Bad1,553 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,425 cited
  • 2007The concept of perceived value: a systematic review of the research1,303 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,170 cited
  • 2003Development and Validation of a Brand Trust Scale906 cited
  • 2006The Evolution of Loyalty Intentions800 cited
  • 2001Measuring Customer-Perceived Value in Business Markets608 cited
  • 1995Advances in Services Marketing and Management552 cited
  • 2003Service Equity, Satisfaction, and Loyalty: From Transaction-Specific to Cumulative Evaluations489 cited

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  • 2005Removing the contextual lens: A multinational, multi-setting comparison of service evaluation models387 cited
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    • 2025Understanding how perceived value enhances consumer loyalty toward energy-efficient appliances: the role of satisfaction and product category14 cited