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The Influence of Marketing Strategy and Marketing Mix on Marketing Performance of Ready to Drink Beverages Through Brand Image
13 references·0 citing·43 second hop
The Influence of Marketing Strategy and Marketing Mix on Marketing Performance of Ready to Drink Beverages Through Brand Image (2023)The Influence of Marketing Strategy and M…Young Consumers' Insights on Brand Equity: Effects of Brand Association, Brand Loyalty, Brand Awareness, and Brand Image (2023)Young Consumers' Insights on …How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective (2022)How marketing strategy, perce…Effects of Marketing Mix Strategy on Performance of Small Scale Businesses in Maiduguri Metropolitan, Borno State Nigeria (2017)Effects of Marketing Mix Stra…Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria (2013)Impact of Marketing Strategy …Structural Equation Modeling (2012)Structural Equation ModelingKewirausahaan Membangun Usaha Sukses Sejak Usia Muda (2011)Kewirausahaan Membangun Usaha…Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image (2011)Effective employment brand eq…Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Brand marketing for creating …The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Passing the Torch: Intergenerational Influences as a Source of Brand Equity (2002)Passing the Torch: Intergener…The Effect of Brand Attitude and Brand Image on Brand Equity (2001)The Effect of Brand Attitude …An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Marketing Research: An Applied Orientation (1994)Marketing Research: An Applie…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)A NOVEL HYBRID SWARA AND VIKOR METHODOLOGY FOR SUPPLIER SELECTION IN AN AGILE ENVIRONMENT (2013)AHP, Gray Correlation, and TOPSIS Combined Approach to Green Performance Evaluation of Design Alternatives (2017)Hierarchical DEMATEL method for complex systems (2020)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. 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References

  • 1994Marketing Research: An Applied Orientation7,087 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 2001The Effect of Brand Attitude and Brand Image on Brand Equity667 cited
  • 2012Structural Equation Modeling474 cited
  • 2002Passing the Torch: Intergenerational Influences as a Source of Brand Equity363 cited
  • 2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods208 cited
  • 2023Young Consumers' Insights on Brand Equity: Effects of Brand Association, Brand Loyalty, Brand Awareness, and Brand Image96 cited
  • 2022How marketing strategy, perceived value and brand image influence WOM outcomes—The sharing economy perspective75 cited
  • 2013Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria59 cited
  • 2011Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image51 cited
  • 2011Kewirausahaan Membangun Usaha Sukses Sejak Usia Muda44 cited
  • 2017Effects of Marketing Mix Strategy on Performance of Small Scale Businesses in Maiduguri Metropolitan, Borno State Nigeria15 cited

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