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When consumers have difficulty understanding ads: How technical language lowers purchase intention
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When consumers have difficulty understanding ads: How technical language lowers purchase intention (2023)When consumers have difficulty understand…Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Nonprofits Are Seen as Warm a…Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009)Uniting the Tribes of Fluency…The Effect of Conceptual and Perceptual Fluency on Brand Evaluation (2004)The Effect of Conceptual and …Metacognitive Experiences in Consumer Judgment and Decision Making (2004)Metacognitive Experiences in …Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Bringing the Frame Into Focus…Making a good decision: Value from fit. (2000)Making a good decision: Value…Effects of Perceptual Fluency on Judgments of Truth (1999)Effects of Perceptual Fluency…Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition. (1996)Dispositional differences in …Consumer Knowledge Assessment (1994)Consumer Knowledge AssessmentPreattentive Mere Exposure Effects (1993)Preattentive Mere Exposure Ef…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…The involvement—commitment model: Theory and implications (1988)The involvement—commitment mo…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…The Effects of Product Class Knowledge on Information Search Behavior (1985)The Effects of Product Class …Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Consumer Knowledge: Effects o…Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis (1980)Effects of Prior Knowledge an…Society and the Adolescent Self-Image (1965)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Judgment under Uncertainty: Heuristics and Biases (1975)ATTITUDES AND ATTITUDE CHANGE (1997)Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. (2006)On seeing human: A three-factor theory of anthropomorphism. (2007)A Theory of Social Comparison Processes (1954)Availability: A heuristic for judging frequency and probability (1973)The Dunning–Kruger Effect (2011)Misinformation and Its Correction (2012)Self-Regulated Learning: Beliefs, Techniques, and Illusions (2012)An Information Processing Theory of Consumer Choice (1979)Seeking the Ideal Form: Product Design and Consumer Response (1995)Constructive Consumer Choice Processes (1998)ASPECTS OF THE THEORY OF SYNTAX (1964)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Motivation by positive or negative role models: Regulatory focus determines who will best inspire us. (2002)Implementation Intentions and Goal Achievement: A Meta‐analysis of Effects and Processes (2006)When choice is demotivating: Can one desire too much of a good thing? (2000)When choice is demotivating: Can one desire too much of a good thing? (2000)Prior exposure increases perceived accuracy of fake news. (2018)Who falls for fake news? The roles of bullshit receptivity, overclaiming, familiarity, and analytic thinking (2019)The Framing of Decisions and the Psychology of Choice (1981)Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support (2009)Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review (2011)Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations (1990)The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Adaptive strategy selection in decision making. (1988)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)A Continuum of Impression Formation, from Category-Based to Individuating Processes: Influences of Information and Motivation on Attention and Interpretation (1990)
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References

  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1996Dispositional differences in cognitive motivation: The life and times of individuals varying in need for cognition.2,517 cited
  • 2000Making a good decision: Value from fit.2,051 cited
  • 1985The Effects of Product Class Knowledge on Information Search Behavior1,994 cited
  • 2009Uniting the Tribes of Fluency to Form a Metacognitive Nation1,646 cited
  • 2004Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion.1,539 cited
  • 2004Metacognitive Experiences in Consumer Judgment and Decision Making1,346 cited
  • 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis1,344 cited
  • 1985Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments1,106 cited
  • 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation909 cited
  • 2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter901 cited
  • 1999Effects of Perceptual Fluency on Judgments of Truth846 cited
  • 1994Consumer Knowledge Assessment801 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework653 cited

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1988
The involvement—commitment model: Theory and implications
487 cited
  • 1993Preattentive Mere Exposure Effects455 cited
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