THE RELEVANCE AND ROBUSTNESS OF GILBERT'S BEHAVIORAL ENGINEERING MODEL IN AN EMERGING MARKET ENVIRONMENT: EMPIRICAL EVIDENCE FROM CHINA

Abstract

Gilbert's behavioral engineering model (BEM) has become a popular framework for guiding performance improvement practices in China in recent years. However, the theoretical foundation and validity of the BEM framework were primarily established in the Western context. We conducted an empirical study to test the BEM's validity and applicability in an emerging market environment, using survey data collected from 423 Chinese business professionals, and compared the results with those conducted in the United States. The findings confirm the relevance and robustness of the BEM in China and close a significant gap in the literature.

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