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Optimal livestream selling strategy with buy-online-and-return-in-store
16 references·1 citing·45 second hopsampled
Optimal livestream selling strategy with buy-online-and-return-in-store (2023)Optimal livestream selling strategy with …Optimal selling format considering price discount strategy in live-streaming commerce (2023)Optimal selling format consid…Operation strategy in an E‐commerce platform supply chain: whether and how to introduce live streaming services? 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References

  • 2016Omnichannel Retail Operations with Buy-Online-and-Pick-up-in-Store693 cited
  • 2016Online and Offline Information for Omnichannel Retailing470 cited
  • 2017Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”404 cited
  • 2019Green product development under competition: A study of the fashion apparel industry339 cited
  • 2022Fly with the wings of live‐stream selling—Channel strategies with/without switching demand291 cited
  • 2020Consumer Return Policies in Omnichannel Operations263 cited
  • 2023Optimal selling format considering price discount strategy in live-streaming commerce236 cited
  • 2017Return strategy and pricing in a dual-channel supply chain206 cited
  • 2020How livestreaming increases product sales: role of trust transfer and elaboration likelihood model206 cited
  • 2016When to introduce an online channel, and offer money back guarantees and personalized pricing?188 cited
  • 2020Forays into omnichannel: An online retailer’s strategies for managing product returns131 cited
  • 2022Operation strategy in an E‐commerce platform supply chain: whether and how to introduce live streaming services?130 cited
  • 2018Omnichannel retail operations with consumer returns and order cancellation127 cited
  • 2019Omnichannel retail operations with refurbished consumer returns

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123 cited
  • 2019Omnichannel retailers’ return policy strategies in the presence of competition121 cited
  • 2022Live streaming strategy under multi-channel sales of the online retailer110 cited
  • Cited by

    • 2025Retail competition in the era of live streaming: multi-channel pricing and consumer surplus14 cited