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Analysis of Luxury Brand Marketing Strategies Based on Consumer Psychology
11 references·0 citing·51 second hop
Analysis of Luxury Brand Marketing Strategies Based on Consumer Psychology (2023)Analysis of Luxury Brand Marketing Strate…The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury products (2022)The effect of perceived scarc…Luxury experience and consumer behavior: a literature review (2022)Luxury experience and consume…Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect (2021)Unveiling motivation for luxu…Strategic approaches to augmented reality deployment by luxury brands (2021)Strategic approaches to augme…The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity (2020)The effect of brand identity-…The consumer psychology of brands (2011)The consumer psychology of br…Co-creating value for luxury brands (2009)Co-creating value for luxury …Consumer rapport to luxury : Analyzing complex and ambivalent attitudes (2001)Consumer rapport to luxury : …Remember the USP? (Unique selling proposition) (2000)Remember the USP? (Unique sel…Understanding The Decision to Participate in a Survey (1992)Understanding The Decision to…International Journal of Retail & Distribution Management (1992)International Journal of Reta…Qualitative Data Analysis: An Expanded Sourcebook (1994)Case Study Research (2004)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Value co-creation: concept and measurement (2014)YouTube vloggers' influence on consumer luxury brand perceptions and intentions (2016)Distinction: A Social Critique of the Judgement of Taste* (2018)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Managing Brands in the Social Media Environment (2013)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries (2020)A Theory of Social Comparison Processes (1954)Response rates to mail surveys published in medical journals (1997)Participation Rates in Epidemiologic Studies (2007)Factors affecting response rates of the web survey: A systematic review (2009)A Theory of Cognitive Dissonance (2017)Exchange and Power in Social Life (2017)A Paradigm for Developing Better Measures of Marketing Constructs (1979)An Integrative Theory of Intergroup Conflict (2000)How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism (2020)“We buy what we wanna be”: Understanding the effect of brand identity driven by consumer perceived value in the luxury sector (2022)Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework (2024)A Coefficient of Agreement for Nominal Scales (1960)Qualitative evaluation and research methods (1990)‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being (2021)Facebook and the creation of the metaverse: radical business model innovation or incremental transformation? (2022)Marketing in the Metaverse: Conceptual understanding, framework, and research agenda (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)“I like to buy pre-owned luxury fashion products”: Understanding online second-hand luxury fashion shopping motivations and perceived value of young adult consumers (2023)Beyond labels: segmenting the Gen Z market for more effective marketing (2023)Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands (2024)The theory of planned behavior (1991)G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)The theory of planned behavior: Frequently asked questions (2020)Connecting nature with luxury service (2022)How Sustainable Luxury Influences Product Value Perceptions and Behavioral Intentions: A Comparative Study of Emerging vs. Developed Markets (2024)Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception (2024)Uses and Gratifications Research (1973)From Intentions to Actions: A Theory of Planned Behavior (1985)Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review (2023)The challenge of integrating “intelligent” technologies in luxury shopping contexts: The role of brand personality appeal and consumers’ status consumption orientation (2023)Circular Economy and Sustainability in Luxury Fashion Consumer Behavior: A Review and Research Agenda (2024)Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework (2007)The anatomy of the luxury fashion brand (2009)What is a luxury brand? A new definition and review of the literature (2017)Perception of store attributes and overall attitude towards grocery retailers: The role of shopping motives (2005)Factors Affecting Customer Satisfaction and Loyalty in Online Food Delivery Service during the COVID-19 Pandemic: Its Relation with Open Innovation (2021)Digitalization and environment governance: does internet development reduce environmental pollution? (2022)
this work references cited by second hop

References

  • 2009Co-creating value for luxury brands979 cited
  • 1992Understanding The Decision to Participate in a Survey836 cited
  • 2011The consumer psychology of brands609 cited
  • 1992International Journal of Retail & Distribution Management434 cited
  • 2001Consumer rapport to luxury : Analyzing complex and ambivalent attitudes289 cited
  • 2021Strategic approaches to augmented reality deployment by luxury brands141 cited
  • 2020The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity87 cited
  • 2022Luxury experience and consumer behavior: a literature review76 cited
  • 2022The effect of perceived scarcity on strengthening the attitude–behavior relation for sustainable luxury products69 cited
  • 2021Unveiling motivation for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect66 cited
  • 2000Remember the USP? (Unique selling proposition)8 cited

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