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Customer experiences in omnichannel retail environments: a thematic literature review

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References

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2015

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Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing

680 cited

2015Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration670 cited

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2024Omnichannel marketing: a systematic review and research agenda12 cited
2024Understanding the complexities of omnichannel retailing through a service-dominant logic framework: exploring the role of digitalization in the retail ecosystem12 cited
2024Unlocking the omnichannel shopping myth: can service convenience, shopping value and channel congruence strengthen perceived trust and satisfaction?11 cited