Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Once upon a time: using brand stories to sell signature sneakers

16 references·1 citing·52 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1986The Elaboration Likelihood Model of Persuasion9,023 cited
1985Measuring the Involvement Construct6,020 cited
2000The role of transportation in the persuasiveness of public narratives.5,441 cited
1985Measuring Consumer Involvement Profiles2,247 cited
1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
1981Personal involvement as a determinant of argument-based persuasion.2,035 cited
1991The Storytelling Organization: A Study of Story Performance in an Office- Supply Firm1,723 cited
2004Narrative Processing: Building Consumer Connections to Brands1,452 cited
2013The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation1,281 cited
1995STORIES OF THE STORYTELLING ORGANIZATION: A POSTMODERN ANALYSIS OF DISNEY AS "TAMARA-LAND".1,206 cited
1984Audience Involvement in Advertising: Four Levels1,017 cited
1983A Theoretical Model for the Study of Product Importance Perceptions901 cited
2013Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention672 cited
2008When consumers and brands talk: Storytelling theory and research in psychology and marketing655 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2001A motivational process model of product involvement and consumer risk perception598 cited

2012The Rise of Storytelling as the New Marketing518 cited

Cited by

2025The effect of brand stories of agricultural products on consumer purchase intentions5 cited