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Effects of Holistic Marketing on Organizational Performance
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Effects of Holistic Marketing on Organizational Performance (2023)Effects of Holistic Marketing on Organiza…The (im)precision of scholarly consumer behavior research (2020)The (im)precision of scholarl…How does sensory brand experience influence brand equity? 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References

  • 2009Social media: The new hybrid element of the promotion mix4,362 cited
  • 2015From Multi-Channel Retailing to Omni-Channel Retailing2,914 cited
  • 1994From Marketing Mix to Relationship Marketing1,460 cited
  • 2018How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy531 cited
  • 2017Digital Marketing Excellence460 cited
  • 2010Conceptual Foundations of the Balanced Scorecard301 cited
  • 2005Integrated Marketing Communications182 cited
  • 2016Travel from Traditional Marketing to Digital Marketing98 cited
  • 2008Principles of Marketing: A Global Perspective26 cited
  • 2020The (im)precision of scholarly consumer behavior research20 cited

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