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Customer success management, customer health, and retention in B2B industries · Study

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ArticleCustomer success management, customer health, and retention in B2B industries

Bryan Hochstein2023

Article2023

Customer success management, customer health, and retention in B2B industries

Bryan Hochstein · Clay M. Voorhees · Alexander B. Pratt · Deva Rangarajan · Duane M. Nagel · Vijay Mehrotra

53 citations·0/0 files stored·International Journal of Research in Marketing

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Customer Service Quality and Loyalty Service and Product Innovation Customer churn and segmentation

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References

1993Basics of Qualitative Research: Grounded Theory Procedures and Techniques 1987Developing Buyer-Seller Relationships 1997Customer value: The next source for competitive advantage 1965The Constant Comparative Method of Qualitative Analysis 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration 1989Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology 1997Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

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2025Selling and sales management for successful servitization: a systematic review and research agenda

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Details

Year2023

Typearticle

Published2023-09-16

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations53

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.ijresmar.2023.09.002

openalex_workW4386800331

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