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Customer success management, customer health, and retention in B2B industries
16 references·2 citing·48 second hop
Customer success management, customer health, and retention in B2B industries (2023)Customer success management, customer hea…A Theories-in-Use Approach to Building Marketing Theory (2019)A Theories-in-Use Approach to…Toward a theory of customer engagement marketing (2016)Toward a theory of customer e…A Hidden Markov Model of Customer Relationship Dynamics (2008)A Hidden Markov Model of Cust…Fitting Oval Pegs Into Round Holes (2007)Fitting Oval Pegs Into Round …Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Creating a Market Orientation…A Configurational Perspective on Key Account Management (2002)A Configurational Perspective…Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Investments in Consumer Relat…Personal Selling and Sales Management: A Relationship Marketing Perspective (1999)Personal Selling and Sales Ma…The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers (1998)The Role of Relationship Qual…Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories (1997)Interpreting Consumers: A Her…Customer value: The next source for competitive advantage (1997)Customer value: The next sour…Basics of Qualitative Research: Grounded Theory Procedures and Techniques (1993)Basics of Qualitative Researc…Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology (1989)Putting Consumer Experience B…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…The Constant Comparative Method of Qualitative Analysis (1965)The Constant Comparative Meth…Selling and sales management for successful servitization: a systematic review and research agenda (2025)Selling and sales management …Metaverse and B2B marketing: untapped research opportunities (2025)Metaverse and B2B marketing: …Markets and Hierarchies: Analysis and Antitrust Implications. 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References

  • 1993Basics of Qualitative Research: Grounded Theory Procedures and Techniques17,576 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1997Customer value: The next source for competitive advantage4,662 cited
  • 1965The Constant Comparative Method of Qualitative Analysis4,598 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 2001Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration2,080 cited
  • 1989Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology1,669 cited
  • 1997Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories1,142 cited
  • 2016Toward a theory of customer engagement marketing1,035 cited
  • 1999Personal Selling and Sales Management: A Relationship Marketing Perspective800 cited
  • 1998The Role of Relationship Quality in the Stratification of Vendors as Perceived by Customers663 cited
  • 2007Fitting Oval Pegs Into Round Holes638 cited
  • 2006Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation474 cited
  • 2002A Configurational Perspective on Key Account Management460 cited

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  • 2019A Theories-in-Use Approach to Building Marketing Theory395 cited
  • 2008A Hidden Markov Model of Customer Relationship Dynamics374 cited
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    • 2025Selling and sales management for successful servitization: a systematic review and research agenda13 cited
    • 2025Metaverse and B2B marketing: untapped research opportunities8 cited