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ÇEVRİMİÇİ ALIŞVERİŞ PLATFORMLARINDA TEKNOLOJİ ÖZELLİKLERİ VE MARKA ÖZGÜNLÜĞÜNÜN MARKA İMAJI, MARKA BAĞLILIĞI VE MARKA ÖZDEĞERİNE ETKİSİNDE MARKA İTİBARININ DÜZENLEYİCİ ROLÜ
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ÇEVRİMİÇİ ALIŞVERİŞ PLATFORMLARINDA TEKNOLOJİ ÖZELLİKLERİ VE MARKA ÖZGÜNLÜĞÜNÜN MARKA İMAJI, MARKA BAĞLILIĞI VE MARKA ÖZDEĞERİNE ETKİSİNDE MARKA İTİBARININ DÜZENLEYİCİ ROLÜ (2023)ÇEVRİMİÇİ ALIŞVERİŞ PLATFORMLARINDA TEKNO…Bilimsel araştırma yöntemleri (2017)Bilimsel araştırma yöntemleriBrand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…A Strategic Framework for Customer Relationship Management (2005)A Strategic Framework for Cus…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Evaluating the Fit of Structu…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…E-satisfaction: an initial examination (2000)E-satisfaction: an initial ex…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Structural Equation Modeling and Natural Systems (2006)Reporting practices in confirmatory factor analysis: An overview and some recommendations. (2009)Construction and factorial validation of a short form of the Self‐Compassion Scale (2010)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Understanding Attitudes and Predicting Social Behavior (1980)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Managing the co-creation of value (2007)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Understanding Customer Experience Throughout the Customer Journey (2016)Significance tests and goodness of fit in the analysis of covariance structures. (1980)When to use and how to report the results of PLS-SEM (2018)Multidimensional Assessment of Emotion Regulation and Dysregulation: Development, Factor Structure, and Initial Validation of the Difficulties in Emotion Regulation Scale (2003)Structural Equation Modelling: Guidelines for Determining Model Fit (2008)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)
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  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
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  • 2005A Strategic Framework for Customer Relationship Management2,094 cited

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2000
E-satisfaction: an initial examination
2,007 cited
  • 1995Measuring customer‐based brand equity1,388 cited
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