References

• 1996Premotor cortex and the recognition of motor actions4,868 cited
• 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
• 2011Neuromarketing: The New Science of Consumer Behavior663 cited
• 2017Review and Classification of Emotion Recognition Based on EEG Brain-Computer Interface System Research: A Systematic Review301 cited
• 2007Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice288 cited
• 2015Using EEG to Predict Consumers’ Future Choices267 cited
• 2007Applications of functional magnetic resonance imaging for market research174 cited
• 2010Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing123 cited
• 2010Consumer neuroscience: an overview of an emerging discipline with implications for consumer policy116 cited
• 2021A comparative analysis of neuromarketing methods for brand purchasing predictions among young adults69 cited
• 2021Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets55 cited
• 2018Neuromarketing: Applications, Challenges and Promises27 cited

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