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The positive effects of integrated advertising, featuring diverse ensembles, on societal identification and mainstream brand value
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References

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  • 2022Attitude Toward the Color Blue: An Ideal Marker Variable

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306 cited
  • 2010The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography301 cited
  • 2001Social Dimensions of Consumer Distinctiveness: The Influence of Social Status on Group Identity and Advertising Persuasion290 cited
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    • 2025They’re not my people: When inclusive marketing backfires14 cited