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Warmth or competence: understanding the effect of brand perception on purchase intention via online reviews
16 references·0 citing·50 second hop
Warmth or competence: understanding the effect of brand perception on purchase intention via online reviews (2023)Warmth or competence: understanding the e…How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory (2021)How social presence influence…How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework (2020)How online reviews affect pur…The role of brand love in consumer‐brand relationships (2013)The role of brand love in con…Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention (2013)Effects of reputation and web…Brand Love (2011)Brand LoveWhen does electronic word-of-mouth matter? A study of consumer product reviews (2010)When does electronic word-of-…Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter (2010)Nonprofits Are Seen as Warm a…Twitter power: Tweets as electronic word of mouth (2009)Twitter power: Tweets as elec…Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)Firm-Created Word-of-Mouth Co…Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map (2008)Warmth and Competence as Univ…Culture, product type, and price influences on consumer purchase intention to buy personalized products online (2007)Culture, product type, and pr…Universal dimensions of social cognition: warmth and competence (2006)Universal dimensions of socia…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust (2005)Effects of consumer perceptio…Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior (2002)Stimulus‐Organism‐Response Re…Romantic love conceptualized as an attachment process. (1987)Romantic love conceptualized …Culture's Consequences: International Differences in Work-Related Values (1981)Stress, appraisal, and coping (1985)Stereotype content model across cultures: Towards universal similarities and some differences (2009)Attitudes and Attitude Change (2010)Stress: Appraisal and Coping (2013)Gender stereotypes have changed: A cross-temporal meta-analysis of U.S. public opinion polls from 1946 to 2018. (2019)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? 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References

  • 1987Romantic love conceptualized as an attachment process.6,259 cited
  • 2006Universal dimensions of social cognition: warmth and competence4,565 cited
  • 2008Warmth and Competence as Universal Dimensions of Social Perception: The Stereotype Content Model and the BIAS Map2,462 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2009Twitter power: Tweets as electronic word of mouth1,654 cited
  • 2011Brand Love1,603 cited
  • 2002Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior1,128 cited
  • 2010Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter901 cited
  • 2009Firm-Created Word-of-Mouth Communication: Evidence from a Field Test836 cited
  • 2005Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust750 cited
  • 2013The role of brand love in consumer‐brand relationships688 cited
  • 2013Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention621 cited
  • 2010When does electronic word-of-mouth matter? A study of consumer product reviews541 cited
  • 2021How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory415 cited

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  • 2020How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework369 cited
  • 2007Culture, product type, and price influences on consumer purchase intention to buy personalized products online346 cited
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