References

• 1997Dimensions of Brand Personality5,056 cited
• 1997Dimensions of Brand Personality4,046 cited
• 1987How to use qualitative methods in evaluation3,990 cited
• 2000The Strategy-Focused Organization: How Balanced Scorecard Companies Thrive in the New Business Environment2,603 cited
• 2010Business Model Evolution: In Search of Dynamic Consistency1,754 cited
• 2018QUALITATIVE RESEARCH METHODOLOGY IN SOCIAL SCIENCES AND RELATED SUBJECTS1,476 cited
• 2007Corporate social responsibility and employee commitment811 cited
• 2006Describing one’s subjective experience in the second person: An interview method for the science of consciousness766 cited
• 2002Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption678 cited
• 1998Corporate Identity and the Advent of Corporate Marketing557 cited
• 2003The effect of consumer‐based brand equity on firms’ financial performance506 cited
• 2013Designing brand identity: an essential guide for the whole branding team336 cited
• 2016Working consumers: Co-creation of brand identity, consumer identity and brand community identity294 cited
• 2014Connecting the dots between brand experience and brand loyalty: The mediating role of brand personality and brand relationships274 cited