SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
On or off topic? Understanding the effects of issue-related political targeted ads
16 references·0 citing·44 second hop
On or off topic? Understanding the effects of issue-related political targeted ads (2023)On or off topic? Understanding the effect…Election Campaigning on Social Media: Politicians, Audiences, and the Mediation of Political Communication on Facebook and Twitter (2018)Election Campaigning on Socia…Online Behavioral Advertising: A Literature Review and Research Agenda (2017)Online Behavioral Advertising…The Importance of Trust for Personalized Online Advertising (2015)The Importance of Trust for P…Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness (2014)Unraveling the Personalizatio…lavaan : An R Package for Structural Equation Modeling (2012)lavaan : An R Package for Str…Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages (2006)Using the Limited Capacity Mo…Party Identification and Core Political Values (2005)Party Identification and Core…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…Issue Ownership in Presidential Elections, with a 1980 Case Study (1996)Issue Ownership in Presidenti…A Directional Theory of Issue Voting (1989)A Directional Theory of Issue…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Spatial Models of Party Competition (1963)Spatial Models of Party Compe…Attitude Organization and Change. An Analysis of Consistency among Attitude Components (1961)Attitude Organization and Cha…Cognitive, Affective and Behavioral Components of Attitudes (1960)Cognitive, Affective and Beha…An Economic Theory of Political Action in a Democracy (1957)An Economic Theory of Politic…Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Structural Equations with Latent Variables. (1991)Testing Structural Equation Models. (1995)qgraph : Network Visualizations of Relationships in Psychometric Data (2012)Common Beliefs and Reality About PLS (2014)Estimating Psychological Networks and their Accuracy: A Tutorial Paper (2016)Stability in Competition (1929)An Economic Theory of Democracy. (1958)A Behavioral Theory of Competitive Political Parties (1990)Stability in Competition (1990)Democratic Challenges, Democratic Choices (2004)The Principles of Psychology (1891)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Personalization in personalized marketing: Trends and ways forward (2022)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Judgment under Uncertainty: Heuristics and Biases (1975)Judgement under Uncertainty: Heuristics and Biases (1983)News that matters : television and American opinion (1987)Does Left/Right Structure Party Positions on European Integration? (2002)Competition Between Unequals: The Role of Mainstream Party Strategy in Niche Party Success (2005)Populist radical Right parties in Europe (2008)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)How Advertising Works: What Do We Really Know? (1999)A Framework for Conceptual Contributions in Marketing (2011)Artificial Intelligence in FinTech: understanding robo-advisors adoption among customers (2019)Advances in Consumer Research (2025)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Boomerang Effects in Science Communication (2011)Polarization and the Global Crisis of Democracy: Common Patterns, Dynamics, and Pernicious Consequences for Democratic Polities (2018)Party Polarization and "Conflict Extension" in the American Electorate (2002)Electoral Engineering (2004)A Theory of Political Parties: Groups, Policy Demands and Nominations in American Politics (2012)The relationship between the affective, behavioral, and cognitive components of attitude (1969)Empirical validation of affect, behavior, and cognition as distinct components of attitude. (1984)The interplay of affect and cognition in attitude formation and change. (1990)
this work references cited by second hop

References

  • 2012lavaan : An R Package for Structural Equation Modeling27,889 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1957An Economic Theory of Political Action in a Democracy3,299 cited
  • 1996Issue Ownership in Presidential Elections, with a 1980 Case Study2,906 cited
  • 1963Spatial Models of Party Competition1,993 cited
  • 1999Celebrity Endorsement: A Literature Review1,734 cited
  • 1989A Directional Theory of Issue Voting1,293 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
  • 1960Cognitive, Affective and Behavioral Components of Attitudes1,034 cited
  • 2014Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness863 cited
  • 2006Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication Messages731 cited
  • 2005Party Identification and Core Political Values640 cited
  • 2017Online Behavioral Advertising: A Literature Review and Research Agenda606 cited
  • 2018Election Campaigning on Social Media: Politicians, Audiences, and the Mediation of Political Communication on Facebook and Twitter

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

573 cited
  • 2015The Importance of Trust for Personalized Online Advertising527 cited
  • 1961Attitude Organization and Change. An Analysis of Consistency among Attitude Components509 cited
  • Cited by

    No citing works inside the corpus for this window.