References

• 1998Customer lifetime value: Marketing models and applications975 cited
• 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
• 2006Modeling Customer Lifetime Value732 cited
• 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
• 2002Customer lifetime value research in marketing: A review and future directions583 cited
• 2018Customer relationship management and big data enabled: Personalization & customization of services408 cited
• 2007Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression307 cited
• 2004Customer lifetime value approaches and best practice applications192 cited
• 1999The Lifetime Value Concept in Customer-Based Marketing94 cited
• 2017Customer Lifetime Value Prediction Using Embeddings88 cited
• 2016An Engagement-Based Customer Lifetime Value System for E-commerce74 cited
• 2018Customer Lifetime Value in Video Games Using Deep Learning and Parametric Models57 cited
• 2018To be or not to be...social43 cited
• 2021Learning Reliable User Representations from Volatile and Sparse Data to Accurately Predict Customer Lifetime Value28 cited
• 2022Billion-user Customer Lifetime Value Prediction: An Industrial-scale Solution from Kuaishou