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The Influence of Packaging Color on Consumer Perceptions of Healthfulness: A Systematic Review and Theoretical Framework
16 references·0 citing·47 second hop
The Influence of Packaging Color on Consumer Perceptions of Healthfulness: A Systematic Review and Theoretical Framework (2023)The Influence of Packaging Color on Consu…Why a ‘light’ product package should not be light blue: Effects of package colour on perceived healthiness and attractiveness of sugar- and fat-reduced products (2017)Why a ‘light’ product package…Package color saturation and food healthfulness perceptions (2017)Package color saturation and …Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness? (2016)Light and Pale Colors in Food…Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging (2016)Healthy by design, but only w…The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions (2013)The Marketers’ Prismatic Pale…Predictive packaging design: Tasting shapes, typefaces, names, and sounds (2013)Predictive packaging design: …Ecological RationalityIntelligence in the World (2012)Ecological RationalityIntelli…Color-in-Context Theory (2012)Color-in-Context TheoryTough package, strong taste: The influence of packaging design on taste impressions and product evaluations (2010)Tough package, strong taste: …Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Preferred Reporting Items for…Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement (2009)Preferred reporting items for…The emotional connotations of color: A qualitative investigation (2008)The emotional connotations of…Fruits, foliage and the evolution of primate colour vision (2001)Fruits, foliage and the evolu…Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differen…Measuring individual differences in implicit cognition: The implicit association test. (1998)Measuring individual differen…Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes (1995)Understanding the Effects of …The descent of man and selection in relation to sex (1907)The Adapted mind : evolutionary psychology and the generation of culture (1992)Bad is Stronger than Good (2001)Color in Context: Psychological Context Moderates the Influence of Red on Approach- and Avoidance-Motivated Behavior (2012)Freedom from constraints: Darkness and dim illumination promote creativity (2013)Is red the colour of danger? Testing an implicit red–danger association (2014)Atmospherics as a Marketing Tool (1974)An interactive activation model of context effects in letter perception: I. An account of basic findings. 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(1980)The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Effects of Color as an Executional Cue in Advertising: They're in the Shade (1997)Colour appeal in website design within and across cultures: A multi-method evaluation (2009)Attitudinal effects of mere exposure. (1968)Self-schemata and processing information about the self. (1977)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)Role congruity theory of prejudice toward female leaders. (2002)Understanding and using the Implicit Association Test: I. An improved scoring algorithm. (2003)Understanding and using the Implicit Association Test: III. Meta-analysis of predictive validity. (2009)Five New World Primates (1984)Five New World Primates: A Study in Comparative Ecology (1984)Snakes as agents of evolutionary change in primate brains (2006)Biological components of sex differences in color preference (2007)Evolutionary Consequences of Fallback Foods (2007)The Strengthening the Reporting of Observational Studies in Epidemiology (STROBE) Statement: Guidelines for Reporting Observational Studies (2007)The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions: Explanation and Elaboration (2009)The PRISMA statement for reporting systematic reviews and meta-analyses of studies that evaluate healthcare interventions: explanation and elaboration (2009)PRISMA Extension for Scoping Reviews (PRISMA-ScR): Checklist and Explanation (2018)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)Improving the quality of reports of meta-analyses of randomised controlled trials: the QUOROM statement (1999)Cochrane Handbook for Systematic Reviews of Interventions (2008)Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement (2015)The PRISMA 2020 statement: an updated guideline for reporting systematic reviews (2021)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Environments That Make Us Smart (2007)Unpacking the exploration–exploitation tradeoff: A synthesis of human and animal literatures. (2015)A framework for mapping and comparing behavioural theories in models of social-ecological systems (2016)
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References

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  • 2009Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement19,577 cited
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  • 1998Measuring individual differences in implicit cognition: The implicit association test.8,274 cited
  • 2012Ecological RationalityIntelligence in the World750 cited
  • 2001Fruits, foliage and the evolution of primate colour vision579 cited
  • 2010Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations456 cited
  • 2013The Marketers’ Prismatic Palette: A Review of Color Research and Future Directions399 cited
  • 2012Color-in-Context Theory305 cited
  • 1995Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes300 cited
  • 2008The emotional connotations of color: A qualitative investigation255 cited
  • 2016Light and Pale Colors in Food Packaging: When Does This Package Cue Signal Superior Healthiness or Inferior Tastiness?226 cited
  • 2013Predictive packaging design: Tasting shapes, typefaces, names, and sounds215 cited
  • 2017Package color saturation and food healthfulness perceptions

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163 cited
  • 2017Why a ‘light’ product package should not be light blue: Effects of package colour on perceived healthiness and attractiveness of sugar- and fat-reduced products150 cited
  • 2016Healthy by design, but only when in focus: Communicating non-verbal health cues through symbolic meaning in packaging128 cited
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