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Measuring employee-consumer integrated retailer brand equity
16 references·0 citing·35 second hop
Measuring employee-consumer integrated retailer brand equity (2023)Measuring employee-consumer integrated re…Predictive model assessment in PLS-SEM: guidelines for using PLSpredict (2019)Predictive model assessment i…How to Specify, Estimate, and Validate Higher-Order Constructs in PLS-SEM (2019)How to Specify, Estimate, and…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Common Method Bias in Marketi…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Modern Methods for Business Research (1998)Modern Methods for Business R…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…A power primer. (1992)A power primer.The statistical power of abnormal-social psychological research: A review. (1962)Handbook of clinical psychology (1965)Do studies of statistical power have an effect on the power of studies? (1989)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)ESG and financial performance: aggregated evidence from more than 2000 empirical studies (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Comparative fit indexes in structural models. (1990)Consumer perceived value: The development of a multiple item scale (2001)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Understanding Attitudes and Predicting Social Behavior (1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Estimating Nonresponse Bias in Mail Surveys (1977)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Structural equation modeling in practice: A review and recommended two-step approach. (1988)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Trust and TAM in Online Shopping: An Integrated Model1 (2003)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)The partial least squares approach for structural equation modeling. (1998)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)
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References

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  • 2001Developing and validating a multidimensional consumer-based brand equity scale

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3,069 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,486 cited
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