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Defining the identity-image gap: an analysis of a collective wine brand
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References

  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1990Personality Structure: Emergence of the Five-Factor Model6,442 cited
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  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 2002Building Brand Community2,654 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2017Guidelines for developing, translating, and validating a questionnaire in perioperative and pain medicine1,689 cited
  • 2008Organizational responses to environmental demands: opening the black box1,481 cited
  • 2006The Meaning Maintenance Model: On the Coherence of Social Motivations1,435 cited
  • 2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings1,204 cited
  • 2000The measurement and dimensionality of brand associations1,007 cited
  • 2011The Dunning–Kruger Effect970 cited
  • 1988Alternative Ways of Seeking Knowledge in Consumer Research

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907 cited
  • 1990In Search of Brand Image: a Foundation Analysis806 cited
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