SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Relationship cultivation strategies in the metaverse
16 references·2 citing·54 second hop
Relationship cultivation strategies in the metaverse (2023)Relationship cultivation strategies in th…Identifying World Types to Deliver Gameful Experiences for Sustainable Learning in the Metaverse (2022)Identifying World Types to De…Advertising in the Metaverse: Research Agenda (2021)Advertising in the Metaverse:…Why Story Matters: A Review of Narrative in Serious Games (2019)Why Story Matters: A Review o…Social presence, telepresence and customers’ intention to purchase online peer-to-peer accommodation: A mediating model (2019)Social presence, telepresence…Effects of immersive stories on prosocial attitudes and willingness to help: testing psychological mechanisms (2019)Effects of immersive stories …Branding in the time of virtual reality: Are virtual store brand perceptions real? (2019)Branding in the time of virtu…Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads (2018)Do ads that tell a story alwa…Looking back, moving forward: A review and reflection of the organization-public relationship (OPR) research (2017)Looking back, moving forward:…Explicating Affordances: A Conceptual Framework for Understanding Affordances in Communication Research (2016)Explicating Affordances: A Co…The power of storytelling in public relations: Introducing the 20 master plots (2015)The power of storytelling in …The effects of organizational Twitter interactivity on organization–public relationships (2013)The effects of organizational…Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates (2011)Tweet, tweet, tweet: A conten…Identification With Characters and Discussion of Taboo Topics After Exposure to an Entertainment Narrative About Sexual Health (2011)Identification With Character…Relationship building and the use of Web sites: How Fortune 500 corporations use their Web sites to build relationships (2008)Relationship building and the…A Measure of Relationship Cultivation Strategies (2008)A Measure of Relationship Cul…The Effect of Web Characteristics on Relationship Building (2003)The Effect of Web Characteris…Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform (2024)Unlocking the impact of brand…Metaverse Banking 2.0 (2024)Metaverse Banking 2.0A Grammar of Motives (1969)Metahistory. The Historical Imagination in Nineteenth-Century Europe. (1975)Sensemaking in Organizations (1996)The Shackles of CEO Celebrity: Sociocognitive and Behavioral Role Constraints on “Star” Leaders (2017)Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels (2018)Stories and design in tourism (2020)Building dialogic relationships through the world wide web (1998)How activist organizations are using the Internet to build relationships (2001)Explicating Relationship Management as a General Theory of Public Relations (2003)Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter (2010)Information, Community, and Action: How Nonprofit Organizations Use Social Media* (2012)The use of social media for engaging stakeholders in sustainability reporting (2016)The Practice of Social Research (1989)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Furnishing the Edifice: Ongoing Research on Public Relations As a Strategic Management Function (2006)Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication (2009)Engaging stakeholders through social networking: How nonprofit organizations are using Facebook (2009)Diffusion of Innovations 1 (2019)Tweeting Social Change (2013)Like, comment, and share on Facebook: How each behavior differs from the other (2017)MANAGING PUBLIC RELATIONS (2018)Managing Public Relations (2023)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The role of transportation in the persuasiveness of public narratives. (2000)Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)Narrative versus Nonnarrative: The Role of Identification, Transportation, and Emotion in Reducing Health Disparities (2013)Examining Four Processes of Audience Involvement With Media Personae: Transportation, Parasocial Interaction, Identification, and Worship (2015)Fostering Intrinsic Motivation through Avatar Identification in Digital Games (2016)Explicating Web Site Interactivity (2003)Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less (2012)Tweeting as Health Communication: Health Organizations’ Use of Twitter for Health Promotion and Public Engagement (2015)Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs) (2017)Social Theory and Social Structure. (1958)Capturing the Complexity in Advanced Technology Use: Adaptive Structuration Theory (1994)Document Analysis as a Qualitative Research Method (2009)The Digital Architectures of Social Media: Comparing Political Campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 U.S. Election (2018)Social Media Elements, Ecologies, and Effects (2019)Computer-Mediated Communication, Social Media, and Mental Health: A Conceptual and Empirical Meta-Review (2020)Mind in Society: The Development of Higher Psychological Processes (1978)The Narrative Construction of Reality (1991)A review of serious games for urban water management decisions: current gaps and future research directions (2022)Game-based learning and students’ motivation in project management education (2022)Serious games for environmental education (2023)Oracles on “Advertising”: Searching for a Definition (2002)If Advertising Won't Die, What Will It Be? Toward a Working Definition of Advertising (2016)Digital technologies: tensions in privacy and data (2022)False idols: Unpacking the opportunities and challenges of falsity in the context of virtual influencers (2022)Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse (2023)Experience and Education (1986)From game design elements to gamefulness (2011)Gamification in Education: A Systematic Mapping Study (2015)Metaverse and Sustainability: Systematic Review of Scientific Publications until 2022 and Beyond (2022)Learners in the Metaverse: A Systematic Review on the Use of Roblox in Learning (2023)Metaverse for service industries: Future applications, opportunities, challenges and research directions (2023)
this work references cited by second hop

References

  • 2016Explicating Affordances: A Conceptual Framework for Understanding Affordances in Communication Research1,240 cited
  • 2021Advertising in the Metaverse: Research Agenda645 cited
  • 2011Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates373 cited
  • 2022Identifying World Types to Deliver Gameful Experiences for Sustainable Learning in the Metaverse282 cited
  • 2011Identification With Characters and Discussion of Taboo Topics After Exposure to an Entertainment Narrative About Sexual Health256 cited
  • 2019Why Story Matters: A Review of Narrative in Serious Games210 cited
  • 2013The effects of organizational Twitter interactivity on organization–public relationships189 cited
  • 2003The Effect of Web Characteristics on Relationship Building181 cited
  • 2015The power of storytelling in public relations: Introducing the 20 master plots168 cited
  • 2008Relationship building and the use of Web sites: How Fortune 500 corporations use their Web sites to build relationships166 cited
  • 2019Social presence, telepresence and customers’ intention to purchase online peer-to-peer accommodation: A mediating model155 cited
  • 2018Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads154 cited
  • 2017Looking back, moving forward: A review and reflection of the organization-public relationship (OPR) research130 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2019Effects of immersive stories on prosocial attitudes and willingness to help: testing psychological mechanisms122 cited
  • 2008A Measure of Relationship Cultivation Strategies115 cited
  • 2019Branding in the time of virtual reality: Are virtual store brand perceptions real?114 cited
  • Cited by

    • 2024Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform103 cited
    • 2024Metaverse Banking 2.08 cited