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Impact of governmental social media campaigns on citizens’ attitudes towards Kuwait’s vision 2035
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References

  • 2017The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education10,661 cited
  • 2006A quarter century of Culture's Consequences: a review of empirical research incorporating Hofstede's cultural values framework2,217 cited
  • 2003Resistance to change: Developing an individual differences measure.1,524 cited
  • 2002Marketing Social Marketing in the Social Change Marketplace974 cited
  • 2004The Context of Social Identity: Domination, Resistance, and Change559 cited
  • 2013Tweeting Social Change545 cited
  • 2003Resistance to change: a literature review and empirical study513 cited
  • 2020Policy Response, Social Media and Science Journalism for the Sustainability of the Public Health System Amid the COVID-19 Outbreak: The Vietnam Lessons411 cited
  • 2009Redefining social marketing with contemporary commercial marketing definitions341 cited
  • 2020Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach267 cited
  • 2008Dispositional resistance to change: Measurement equivalence and the link to personal values across 17 nations.211 cited
  • 2010Authentic dialogue? The role of “friendship” in a social media recruitment campaign204 cited
  • 2019Coordinating a Multi-Platform Disinformation Campaign: Internet Research Agency Activity on Three U.S. Social Media Platforms, 2015 to 2017199 cited

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  • 2015Social media campaigns that make a difference: what can public health learn from the corporate sector and other social change marketers?183 cited
  • 2017The Impact of Social Marketing Campaigns on Reducing Mental Health Stigma: Results From the 2009–2014 Time to Change Programme176 cited
  • 2013Social marketing transformed116 cited
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