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Telling more or less? The impact of blank-leaving narrative style on story immersion and brand attitude
16 references·0 citing·52 second hopsampled
Telling more or less? The impact of blank-leaving narrative style on story immersion and brand attitude (2023)Telling more or less? The impact of blank…Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels (2018)Effect of a brand story struc…Do ads that tell a story always perform better? 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(2009)Brand Experience: What Is It?…When consumers and brands talk: Storytelling theory and research in psychology and marketing (2008)When consumers and brands tal…How Nothing Became Something: White Space, Rhetoric, History, and Meaning (2006)How Nothing Became Something:…Violations of Implicit Theories and the Sense of Prediction and Control: Implications for Motivated Person Perception. (2005)Violations of Implicit Theori…Narrative Processing: Building Consumer Connections to Brands (2004)Narrative Processing: Buildin…The role of transportation in the persuasiveness of public narratives. (2000)The role of transportation in…Making judgments about ability: The role of implicit theories of ability in moderating inferences from temporal and social comparison information. (2000)Making judgments about abilit…Stereotype formation and endorsement: The role of implicit theories. (1998)Stereotype formation and endo…What Theory is Not, Theorizing Is (1995)What Theory is Not, Theorizin…Actual Minds, Possible Worlds (1986)The Elaboration Likelihood Model of Persuasion (1986)Emotion And Adaptation (1991)Emotional Flow in Persuasive Health Messages (2014)The Potential for Narrative Correctives to Combat Misinformation† (2019)Stories and design in tourism (2020)The Handbook of Social Psychology (1969)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Presentation of Self in Everyday Life. 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The interaction of proactive personality, transformational leadership and growth mindset for engagement at work (2018)In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats (2020)The Metaverse: A new digital frontier for consumer behavior (2023)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Brands as intentional agents framework: How perceived intentions and ability can map brand perception (2012)Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Understanding Customer Experience Throughout the Customer Journey (2016)Mind in Society: The Development of Higher Psychological Processes (1978)A power primer. 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References

  • 2000The role of transportation in the persuasiveness of public narratives.5,441 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,659 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,452 cited
  • 1995What Theory is Not, Theorizing Is1,380 cited
  • 2013The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation1,281 cited
  • 1998Stereotype formation and endorsement: The role of implicit theories.1,019 cited
  • 2008When consumers and brands talk: Storytelling theory and research in psychology and marketing655 cited
  • 2014The Role of a Narrative's Emotional Flow in Promoting Persuasive Outcomes361 cited
  • 2010The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography301 cited
  • 2015Mindsets shape consumer behavior280 cited
  • 2000Making judgments about ability: The role of implicit theories of ability in moderating inferences from temporal and social comparison information.227 cited
  • 2015Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement202 cited
  • 2005Violations of Implicit Theories and the Sense of Prediction and Control: Implications for Motivated Person Perception.202 cited
  • 2006How Nothing Became Something: White Space, Rhetoric, History, and Meaning

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187 cited
  • 2018Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads180 cited
  • 2018Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels161 cited
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