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Live Streaming Commerce: A Review and Research Agenda
16 references·0 citing·42 second hopsampled
Live Streaming Commerce: A Review and Research Agenda (2023)Live Streaming Commerce: A Review and Res…Literature reviews as independent studies: guidelines for academic practice (2022)Literature reviews as indepen…Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’ (2022)Advancing knowledge through l…Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Social media influencer marke…Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Scientific procedures and rat…Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective (2021)Live streaming commerce and c…The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)The dynamic effect of interac…Live streaming commerce from the sellers’ perspective: implications for online relationship marketing (2020)Live streaming commerce from …Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading? 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How credibility and parasocial interaction influence purchase intentions (2019)Advances in Consumer Research (2025)The Strength of Weak Ties (1973)Foundations of social theory (1990)Basics of Qualitative Research (1992)Toward a theory of customer engagement marketing (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)See now, act now: How to interact with customers to enhance social commerce engagement? 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References

  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
  • 2021Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)2,355 cited
  • 2018The role of live streaming in building consumer trust and engagement with social commerce sellers1,472 cited
  • 2021Social media influencer marketing: A systematic review, integrative framework and future research agenda1,191 cited
  • 2019Gradual Internationalization vs Born-Global/International new venture models1,142 cited
  • 2022Literature reviews as independent studies: guidelines for academic practice1,046 cited
  • 2019How live streaming influences purchase intentions in social commerce: An IT affordance perspective1,036 cited
  • 2016S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM1,000 cited
  • 2018Social motivations of live-streaming viewer engagement on Twitch868 cited
  • 2019The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement691 cited
  • 2021Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective654 cited
  • 2020The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms646 cited
  • 2022Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’

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569 cited
  • 2020Enhancing consumer engagement in e-commerce live streaming via relational bonds538 cited
  • 2020Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?535 cited
  • 2020Live streaming commerce from the sellers’ perspective: implications for online relationship marketing467 cited
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