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MARKETING Y NEUROMARKETING APLICADOS AL SECTOR EMPRESARIAL Y FINANCIERO COMO OBJETO DEL CAMPO ACADÉMICO DE LA COMUNICACIÓN EN ESPAÑA: UNA APROXIMACIÓN A SU ESTUDIO DESDE LOS LIBROS COMO FUENTES BIBLIOGRÁFICAS
13 references·1 citing·37 second hop
MARKETING Y NEUROMARKETING APLICADOS AL SECTOR EMPRESARIAL Y FINANCIERO COMO OBJETO DEL CAMPO ACADÉMICO DE LA COMUNICACIÓN EN ESPAÑA: UNA APROXIMACIÓN A SU ESTUDIO DESDE LOS LIBROS COMO FUENTES BIBLIOGRÁFICAS (2024)MARKETING Y NEUROMARKETING APLICADOS AL S…Relación entre Emociones y Recuerdo en Campañas Publicitarias de Servicio Público. Una Aproximación desde la Neurociencia (2023)Relación entre Emociones y Re…The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development (2020)The Application of Neuromarke…Challenges and prospects of neuromarketing: Bangladesh perspective (2018)Challenges and prospects of n…A Case Study in Neuromarketing: Analysis of the Influence of Music on Advertising Effectivenes through Eye-Tracking, Facial Emotion and GSR (2018)A Case Study in Neuromarketin…Neurociencia y publicidad. Un experimento sobre atención y emoción en publicidad televisiva (2017)Neurociencia y publicidad. Un…Neuroscience and adversting. Attention, emotion and their relation with the awards received at Cannes International Advertising Awards (2016)Neuroscience and adversting. …Situación del neuromarketing en España (2014)Situación del neuromarketing …Pensar rápido, pensar despacio (2012)Pensar rápido, pensar despacioNeuromarketing: Tecnologías, Mercado y Retos (2012)Neuromarketing: Tecnologías, …Less is more: The lure of ambiguity, or why familiarity breeds contempt. (2007)Less is more: The lure of amb…Choices, values, and frames. (1984)Choices, values, and frames.Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)A BEHAVIORAL MODEL OF RATIONA…Neuromarketing and Financial Decision Making (2024)Neuromarketing and Financial …The Elaboration Likelihood Model of Persuasion (1986)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)The weirdest people in the world? (2010)La interacción personal y su efecto en la decisión de compra (2017)Neuromarketing (2023)Neuroeconomic Insights into Cognitive Biases and Managerial Decision-Making (2024)What is ‘neuromarketing’? A discussion and agenda for future research (2006)Neuromarketing: the hope and hype of neuroimaging in business (2010)El profesional del neuromarketing en el sector audiovisual español (2016)Attitudinal effects of mere exposure. (1968)Prospect theory: An analysis of decision under risk (1988)Effects of culture, social presence, and group composition on trust in technology‐supported decision‐making groups (2009)Perceived helpfulness of online consumer reviews: The role of message content and style (2012)From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness (2015)A Theory of Cognitive Dissonance (2017)Political Attitudes Vary with Physiological Traits (2008)Neuromarketing: The New Science of Consumer Behavior (2011)Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling (2014)Estrategias de neuromarketing en campañas publicitarias para empresas del sector restaurantes en Huancayo-Perú (2022)The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Role of Emotions in Marketing (1999)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)How to use qualitative methods in evaluation (1987)Sample size in qualitative research (1995)Saturation in qualitative research: exploring its conceptualization and operationalization (2017)What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline (2023)Revolutionizing consumer insights: the impact of fMRI in neuromarketing research (2024)The Neuromarketing: Bridging Neuroscience and Marketing for Enhanced Consumer Engagement (2025)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The Framing of Decisions and the Psychology of Choice (1981)Exploration and Exploitation in Organizational Learning (1991)Advances in prospect theory: Cumulative representation of uncertainty (1992)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Framing: Toward Clarification of a Fractured Paradigm (1993)Evaluation of emotional responses to television advertising through neuromarketing (2017)Digital and Intelligent Public Administration: transformations in the era of artificial intelligence (2018)Who Needs Global Citizenship Education? A Review of the Literature on Teacher Education (2020)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1955A BEHAVIORAL MODEL OF RATIONAL CHOICE15,851 cited
  • 1984Choices, values, and frames.6,505 cited
  • 2007Less is more: The lure of ambiguity, or why familiarity breeds contempt.224 cited
  • 2012Pensar rápido, pensar despacio122 cited
  • 2020The Application of Neuromarketing Techniques in the Spanish Advertising Industry: Weaknesses and Opportunities for Development40 cited
  • 2012Neuromarketing: Tecnologías, Mercado y Retos26 cited
  • 2014Situación del neuromarketing en España21 cited
  • 2018A Case Study in Neuromarketing: Analysis of the Influence of Music on Advertising Effectivenes through Eye-Tracking, Facial Emotion and GSR21 cited
  • 2017Neurociencia y publicidad. Un experimento sobre atención y emoción en publicidad televisiva14 cited
  • 2023Relación entre Emociones y Recuerdo en Campañas Publicitarias de Servicio Público. Una Aproximación desde la Neurociencia14 cited
  • 2016Neuroscience and adversting. Attention, emotion and their relation with the awards received at Cannes International Advertising Awards12 cited
  • 2018Challenges and prospects of neuromarketing: Bangladesh perspective8 cited

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  • 2024Neuromarketing and Financial Decision Making

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