References

• 2019Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation465 cited
• 2022Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator333 cited
• 2018The effect of celebrity on brand awareness, perceived quality, brand image, brand loyalty, and destination attachment to a literary festival322 cited
• 2021The role of visual cues in eWOM on consumers’ behavioral intention and decisions240 cited
• 2018Pricing, product quality, and collection optimization in a decentralized closed-loop supply chain with different channel structures: Game theoretical approach205 cited
• 2018Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM201 cited
• 2017Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth187 cited
• 2018Effects of brand attitude and eWOM on consumers’ willingness to pay in the banking industry: Mediating role of consumer-brand identification and brand equity184 cited
• 2022Perceived ESG (Environmental, Social, Governance) and Consumers’ Responses: The Mediating Role of Brand Credibility, Brand Image, and Perceived Quality165 cited
• 2020Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image153 cited
• 2019The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention134 cited