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The Influence of Brand Ambassadors and Promotions on Purchase Decisions Through Brand Image as an Intervening Variable in Tokopedia E-Marketplace in East Java
16 references·0 citing·51 second hopsampled
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(2022)TikTok Shop: How trust and privacy influence generation Z’s purchasing behaviors (2023)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction (2020)Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator (2022)Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era (2022)On the Evaluation of Structural Equation Models (1988)#artoninstagram: Engaging with art in the era of the selfie (2020)Me, like Chanel: Examining Antecedents and Consequences of Consumers’ Luxury Brand Engagement on Instagram (2023)Unraveling the power of social media influencers: Qualitative insights into the role of Instagram influencers in the hospitality and tourism industry (2024)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior1,667 cited
  • 2019The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty692 cited
  • 2021The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment519 cited
  • 2017Explaining the Consumer Decision-Making Process: Critical Literature Review399 cited
  • 2019The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce316 cited
  • 2013Human Brands in Sport: Athlete Brand Personality and Identification244 cited
  • 2012The effect of corporate social responsibility on brand loyalty: the mediating role of brand image219 cited
  • 2017INFLUENCE OF SENSORY STIMULI ON BRAND EXPERIENCE, BRAND EQUITY AND PURCHASE INTENTION204 cited
  • 2019Understanding Customer Repurchase Intention in E-commerce: Role of Perceived Price, Delivery Quality, and Perceived Value122 cited
  • 2020Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram122 cited
  • 2021Meaning transfer in celebrity endorsement and co-branding: meaning valence, association type, and brand awareness93 cited
  • 2014From endorsement to celebrity co-branding: Personality transfer87 cited
  • 2019Talent or popularity: What drives market value and brand image for human brands?

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85 cited
  • 2019Exploring Consumers’ Buying Behavior in a Large Online Promotion Activity: The Role of Psychological Distance and Involvement71 cited
  • 2018In for a penny, in for a pound? Exploring mutual endorsement effects between celebrity CEOs and corporate brands51 cited
  • 2023ANALYSIS OF THE EFFECT OF THE MARKETING MIX ON PURCHASING DECISIONS50 cited
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