References

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• 1997Dimensions of Brand Personality4,046 cited
• 1991Managing Brand Equity3,818 cited
• 2013The New Statistics3,182 cited
• 2004The relationships among perceived quality, perceived risk and perceived product value502 cited
• 1998The discipline of innovation466 cited
• 2013The influence of brand equity on consumer responses390 cited
• 2002Branding and Brand Equity326 cited
• 2019Linking sustainable product attributes and consumer decision-making: Insights from a systematic review269 cited
• 2017Applying consumer-based brand equity in luxury hotel branding266 cited
• 2018A strategy for enhancing senior tourists’ well-being perception: focusing on the experience economy248 cited
• 2020Sustainable marketing activities of traditional fashion market and brand loyalty239 cited
• 2008Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels223 cited
• 2019Brand awareness, image, physical quality and employee behavior as building blocks of customer-based brand equity: Consequences in the hotel context212 cited
• 2018The role of cognitive age in explaining mobile banking resistance among elderly people