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Brand Attachment Vs. Brand Love: To What Extent Are They Identical?
16 references·0 citing·42 second hop
Brand Attachment Vs. Brand Love: To What Extent Are They Identical? (2021)Brand Attachment Vs. Brand Love: To What …The nature of the child’s tie to his mother 1 (2018)The nature of the child’s tie…The role of brand love in consumer‐brand relationships (2013)The role of brand love in con…Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self (2011)Emotional Brand Attachment an…Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…When consumers love their brands: Exploring the concept and its dimensions (2007)When consumers love their bra…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands (2005)The Ties That Bind: Measuring…Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives (2005)Beyond the Extended Self: Lov…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Attribution in Social and Parasocial Relationships (1989)Attribution in Social and Par…Possessions and the Extended Self (1988)Possessions and the Extended …Measuring passionate love in intimate relationships (1986)Measuring passionate love in …A triangular theory of love. (1986)A triangular theory of love.A theory and method of love. (1986)A theory and method of love.Measurement of romantic love. (1970)Measurement of romantic love.Attachment and loss: Retrospect and prospect. (1982)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Empathy: Its ultimate and proximate bases (2002)The Interpersonal Theory of Psychiatry (2013)Childhood and Society (2026)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Love (2011)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)Toward a Psychology of Being (1962)The attraction paradigm (1972)Attachment as an Organizational Framework for Research on Close Relationships (1994)Adult Romantic Attachment: Theoretical Developments, Emerging Controversies, and Unanswered Questions (2000)Principles of Categorization (2002)How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation (2007)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Patterns of Attachment: A Psychological Study of the Strange Situation (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Commitment-Trust Theory of Relationship Marketing (1994)Customer Engagement (2011)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer engagement in online brand communities: a social media perspective (2015)Social media in marketing: A review and analysis of the existing literature (2017)Brand Community (2001)Brand authenticity: An integrative framework and measurement scale (2014)Society and the Adolescent Self-Image (1965)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Drivers of consumer–brand identification (2012)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)The IKEA effect: When labor leads to love (2011)Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend (2015)Distinction: A Social Critique of the Judgement of Taste* (2018)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1986A triangular theory of love.2,611 cited
  • 2018The nature of the child’s tie to his mother 12,374 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
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  • 1970Measurement of romantic love.1,254 cited
  • 1986A theory and method of love.959 cited
  • 2013The role of brand love in consumer‐brand relationships688 cited
  • 1986Measuring passionate love in intimate relationships682 cited
  • 2007When consumers love their brands: Exploring the concept and its dimensions

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628 cited
  • 1989Attribution in Social and Parasocial Relationships560 cited
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